Are we arguing fresh fruits and vegetables vs organic fresh fruits and vegetables, or just overall eating healthy? Don't forget that the price as fruits and veggies depend on whats in season and geographic location. For instance I can get strawberries, eggplants, and broccoli pretty cheap in central PA but wont find an avocado under 5 bucks a pop. You know, if you want good cheap and mostly organic veggies, don't overlook your local farmers market or roadside stands. I'm sure this isn't a possibility everywhere but you might be surprised. Also, it only takes a five gallon bucket on a patio to grow a summers worth of fresh delicious tomatoes for a whopping 35 cent packet of seeds. Hot as well as sweet peppers do great in buckets too. All it takes is time, patients, a bit of water and possibly a cage for the plants to lean on.