Check out
this video over at Commute By Bike.
Starring: Tim Parr, owner of Swobo; Brad Quartuccio, one of the founders of the Urban Velo zine; and Tim “Masi Guy” Jackson, who is the brand manager that has brought the famous Masi road bike back from the dead.
Interview by Tim Grahl of the Crooked Cog Network.
There are some very good discussions about the industry needs to do to get everyday people riding there bikes to work. I really like what Tim Parr has to say about the shift in perception of the bicycle. Bicycling needs to become more 'cool' and there needs to be lees of a stigma about adults riding there bikes for errands.