How do NFL players on teams that do not make the playoffs get paid? For decades the major portion of a true pro cyclist's money comes not from hte prizes but from their sponsors. This helps explain some of the actions in a typical race. Riders with no chance make a break, especially for an early break there is almost zero chance of staying off the front til the end. But there is a 100% chance of getting your sponsors name mentioned in any coverage, helping insure your paycheck.