I-Like-To-Bike

Uh Huh! Those are web sites promoting their own courses; where is the evidence of the big changes in the students' behavior that you are claiming? Ya know -results, evidence, metrics, the bottom line.

Do they have nightly shows of bicyclist interviews, once a week or once in a blue moon?

Since you gratuitously added "VC instruction" to your thread title just to provoke interest, I will suggest another useful, just as "practical", option to bicyclist scofflaws instead of a fine. Why not offer them an opportunity to wear helmets in a classroom for 20 or 30 hours. Might just provide another "big difference."