of course the irony lost on the company and it's patrons is insurance is required for automobile use due to the losses incurred on others by the auto's operator.
if one rode a bike, there is no need for the product because bicycles rarely harm and capital directed toward the product can be used in more productive ways.
The irony is, everyone is better off if the destructive forces of autos is eliminated. A bicycle accomplishes this. At best, State farm provides poor compensation for what was lost and we'd all be better off if we didn't need this product.