I find it striking that while 81% of parents ban children from cycling due to "safety", only 3% knew someone who had been in an accident.
I think this has more than a bit due to the work of groups like The Bicycle Helmet Initiative Trust
http://www.bhit.org/
that use scare tactics to promote helmet use and end up discouraging people from riding altogether.
It's all too ironic if you look at the over all situation
and the head of the organization herself