Well there are some Specialized dealers but not a lot of stock. Where I live (West Side) the dealer closest to me (15-20 min. ride) is the Specialized/Schwinn/Giant dealer, and they've done me right.
Trek is obviously huge here from an LBS standpoint, but you'll see more Schwinn and Wallybikes around. Trek's pricing I think is at a point that it's not the obvious choice. Plus, Trek is based west of here near Madison, and Madison and Milwaukee aren't friendly territories