Originally posted by MichaelW
We've got a new Gap commerial in the UK, a group of happy smilie beautiful young people casually riding ordinary looking bikes throught the city. Its the most positive image of riding Ive seen on TV in a long while.
Im going to head down to Gap right now and exchange my hard earned cash for some new Chinos.
My friends and I always laugh at that commercial. It appears the be a San Francisco street that they are riding down.
First of all, imagine how many people were inconvenienced to get that street cleared to shoot the commercial.
Then we wondered how many times people bit it trying to get the thing right. You will notice that it is almost summer and yet the people in the ads are wearing long sleeves and pants.
I don't know if really paints cycling in a positive or negative light. It's just some impossible looking people riding down an impossibly empty street w/o helmets.
andy