I'm not a fan of the hoods either, that "lump" on them makes me have to cramp my hands a bit. The LBS told me there are other brands of brakes, they menitoned something about the Cane Creeks being more comfortable. I may switch, but I can ride a century in enough comfort, I think it's at least liveable. I figure I'll probably switch around the re-taping time, I plan to put some of those Specialized BG Gel pads on the bars, new tape, cross levers, and hopefully new regular levers. Customization
.
Also, what's funny is that the site you link is ran by a guy I know in Seattle. He got into biking about a year ago, and has really progressed since - and he's crazy about the bullhorns
. Check out
http://sweetbike.org, his latest blog post is all about that setup that he favors so much.