Sheldon's bicycle technical and general information articles on his website are by used by people in all corners of the globe. You would be amazed at how widely known his website is outside the USA. One reason is that his technical articles are loaded with key words and phrases that pop up on the first page of most search engine results. Also many of his articles have translations in other languages, most in French, and many in Russian. About a year ago, I went into a bike shop in Leipzig (Germany) that has a photo of Sheldon on the wall featuring his trademark "Igor" helmet eagle!