I always dilute my juice. I typically fill a tall galss with 1/3 pomegranate juice and the rest with either water or seltzer/Pellegrino. Sometimes I will do the same with either acai/blueberry or grapefuit. You save on calories and your juice will obviously last a lot longer. I find straight juice way too much in terms of flavor after I started doing this, and its nice change if you are bored with water.