Is 'saving gasoline/fossil fuels/the planet' too
abstract an argument for cycling? Most people are practical and somewhat narrower focused.
Lets market cycling as fun and healthy. We need to make bike riding 'cool,' as well. Didn't Lance Armstrong do that for a while when he won all those Tours De France? (Tour de Frances?
)
Fuji...
better than viagra!
Now thats a slogan.
roughstuff