trackhub...
Education programs like the one you describe for students would be great.
I believe initiatives to encourage motorists to look for motorcyclists or cyclists are misguided. As long as motorcyclists and cyclists ride properly (vehicularly), they are riding where motorists are looking already. Motorists DO need to be reminded to look for pedestrians, because pedestrians travel where motorists are not automatically looking (where drivers of vehicles travel).
If cyclists want to ride according to pedestrian rules (which includes riding at ped speeds on sidewalks and crosswalks, but does not include riding on the wrong side of the street) that's okay, and motorists still don't need any additional reminders beyond looking for pedestrians (which should include cyclists riding according to ped rules).
Yes, this might be a bit much for Xmas Eve, but I've been tossing it around for a while, and was just ready to get it out today.
Serge