You need to clean the chain as well as lube it. Some lubes do both, like Rock N Roll Gold.
http://www.rocklube.com/products_detail_gold.html
Squirt it on and then wipe the chain for as long as you want. You should end up with a clean shiny quiet chain.
There are many thoughts on how to clean and lube chains. I like the simplicity of my squirt on, wipe off method.