Well then I'd say don't do it if you feel like it's such a bad idea. In the end, it is hopefully going to get more people at least trying out bikes as a form of transportation instead of reaching for the car keys any time they need to go down the street a couple blocks. I think that's really the point. For people that already use bikes on a regular basis, this is nothing to get excited about unless you want ot win what is at stake.