aka Tom Reingold
Join Date: Jan 2009
Location: New York, NY, and High Falls, NY, USA
Posts: 40,503
Bikes: 1962 Rudge Sports, 1971 Raleigh Super Course, 1971 Raleigh Pro Track, 1974 Raleigh International, 1975 Viscount Fixie, 1982 McLean, 1996 Lemond (Ti), 2002 Burley Zydeco tandem
Mentioned: 511 Post(s)
Tagged: 0 Thread(s)
Quoted: 7348 Post(s)
Just show enthusiasm for all the stuff you sell. If you are selling a product you wouldn't care to use, put yourself in the customer's shoes and tell her why it's right for her. But don't lie.
If you show that you enjoy your job, you will put your customers in a buying mood. But don't feign enthusiasm, either.
And don't badmouth your competition. If the subject comes up, just tell the customer what you do that others might not do.