A lot of people spend a lot of time going for the old school look, and you could take some pointers from them. Bikes are supposed to look good or functional well, and if you're lucky do both. This does neither.
The fact that bikedirect has the chance to make budget frames of comparable quality to nice ones implies that you guys should do something worthwhile with this power. A knockoff Long Haul Trucker or Cross Check would do wonders. Or maybe rather than a double top tube, just put lugs on your kilo frame and give it a better looking logo, on the downtube only. Silver components and a threadless headset. It's 2009, the only bikes that should have threaded headsets are rivendells.