I work for an Environmentally Conscious Manufacturing Lab doing research and I agree that the cycling industry could be more green but at this time cycling is not where the United States needs to be working on being green. On reason is because you don't see our landfills being filled up with stuff related to cycling. We are located in the city of Toledo and I know if we did a bike shop it wouldn't even compare to many other industries. I think that you would probably be better off working on your recycling habits for your municipal solid waste and maybe educating others once you have a good handle on the issue. I believe this would have a much better impact on the environment.