My bike's better than me!
Join Date: Feb 2005
Location: Northern Colorado
Posts: 2,041
Bikes: (2) Moots Vamoots, (1) Cannondale T2000 tourer, (1) Diamondback Response Comp mtb
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I think IareConfusE said it well.
People like Performances pricing. Their service ... not so much.
I think much of that is their desire to pay lower wages, stimulating fairly high turnover. If there's any way that you can truly get people with passion, interest, and product knowledge up front, and people who truly know and love working on bikes in the back ... you'll have a way to differentiate yourself from them.
But ... taking on the 10-ton gorilla on their terms ... is a pretty steep uphill battle.