I just built my first wheelset, phils to deep v's. do it yourself. it is a great learning experience.
I got everything from Travis, who runs Freewheel hayes, and he helped me along the way. I have a membership there so I did most of the work in the shop, which helps. If you don't want to do it yourself, Sam or Steven who both work there are great mechanics and will do an awesome job for you. They also have a lot of lacing patterns up there sleeves if you want something a bit more unique.