Originally Posted by
800over
If Nike pays your company to make something for Nike.....then it is Nike. Just like any other producer. Nike outsources all kinds of stuff all the time. As do many big corporations. Ex. GM sells both the Vibe (Toyota Matrix) and the Aveo (Daewoo?). Both are still GM cars. Lance isn't a hypocrite for making his employees do as he wants. He's the boss. Either way if his shoes are labelled Nike....then they are Nike. By next year he'll probably have shoes made for him anyway. He's simply keeping his sponsors happy by making sure his employees wear the sponsors shoes.
I'm not sure I'm following your logic. If Cervelo were to make his bike, and it was painted up and had Trek decals, would you say he's riding a Trek? It's one thing if there's a business arrangement in place, and you could buy said hypothetical Cervelo labeled as a Trek, perhaps we could agree that - through the miracle of branding - it's a Trek. But if he were to just get one and paint it up for the sake of appearance, it would seem to merely be false advertising.