Originally Posted by
tatfiend
I agree bikes are small money compared to cars but disagree on their being sold to relatively few. In most years for the last 30 or so total bike sales have been close to or exceeded car sales in the USA. Of course if you exclude the cheap big box store junkbike sales then bike sales are a lot less than car sales.
OK, to put it another way, car adverts are usually model specific, so-
A make/model of car is big money sold to lots of people, so expensive adverts are worthwhile.
A make/model of a bicycle is small money, sold to VERY few people (RELATIVELY).