USA Cycling Communiqué - November 2009
Just showed up in my email, prompting a series of questions in my mind, which I shall share with you, my BF colleagues:
1. As a US-based organization, sending what amounts to an email newsletter, is it really necessary or appropriate to use the word "Communiqué" ? I think not. What's wrong with "newsletter" ? It's good enough for my LBS, should be good enough for USAC.
2. Don't you think the use of the word "Communiqué" is symptomatic of the general out-of-touchness and excessive focus on Europe and elite racing that has always been the problem with the USAC crowd?
3. Is it necessary to shill for the USAC store, as the lead article of the newsletter? Are we that desperate for funds that a few $50 polo shirts are going to change the future of the sport? Or is it just holiday season coming soon?
4. "You can now follow what's happening at USA Cycling on Facebook, Twitter, and You Tube. Become a fan, a follower, and a subscriber today!"
Alert readers will note that this is not phrased in the form of a question. They would be correct, if reading literally. Metaphorically, however, it is absolutely a question.
I eagerly await your thoughtful responses.