I have two boys, 9 and 11, with whom I ride frequently. I set a fairly good example, by wearing my helmet almost all the time( I misplaced it, and went a few days without, recently). My kids have tried to get out of riding with their helmets or go without the strap clicked into place, as they have frequently seen older kids model. I'm almost thinking that kids think that what adults do is uncool, so they will do the opposite, especially if there is a perceived, small but real danger.
So what do we do to save the developing craniums of America?