Helmet marketing idea
In many states, children under 18 or 16 years of age are required to wear helmets. To their credit, most parents like the idea of their progeny wearing helmets. How can the resistance of teenagers and middle-schoolers to helmet use be overcome? Helmet graphics! Market to these age groups helmets with graphics, pictures or language that their parents will forbid them from wearing. Anything that works is fair game; sex, Satanism, militarism, machismo, the names and pictures of rock musicians that Mom and Dad can't stand. If it provokes an adult reaction of "You're not leaving the house wearing that," it will probably overcome adolescent helmet resistance. Let's chew on this, maybe someone from Bell Sports will pick up on it!