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Old 08-06-06, 10:49 AM   #1
77Univega
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Bike Advocacy is Bolder than Ford.

--- Ford Motor Company is making a commercial gesture at acknowledging our oil dependence with a big "Ford Bold Moves" public relations campaign:
http://www.fordboldmoves.com/Episode.aspx?episode=6
I think the sight of real people choosing to drive a bicycle is a bolder statement.
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Old 08-06-06, 11:18 AM   #2
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Speaking of commercials with a message... have you seen the new Hummer ads... the ads where someone gets dissed in some way, so in order to "get back" at society in general, they go out and buy a Hummer.

Pretty much puts a stamp of "I wanna be an ahole too... so I drive a Hummer" right on the product.

Truth in advertising, eh?
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Old 08-06-06, 11:22 AM   #3
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Commercials? Darn pvr
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Old 08-06-06, 11:30 AM   #4
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i like that, i hope it turns out
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Old 08-06-06, 11:47 AM   #5
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Quote:
Originally Posted by genec
Pretty much puts a stamp of "I wanna be an ahole too... so I drive a Hummer" right on the product.

Truth in advertising, eh?
That's funny... the premise I gathered was "I have a small penis... so I drive a Hummer"
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Old 08-06-06, 12:09 PM   #6
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Originally Posted by genec
Speaking of commercials with a message... have you seen the new Hummer ads... the ads where someone gets dissed in some way, so in order to "get back" at society in general, they go out and buy a Hummer...
I was appalled when I saw those ads. I would have loved to have seen the boardroom process in choosing this absurd campaign. Either those involved had just been released from the cryogenic chambers in which they'd been sealed for 25 years, or all of them simply said "Look, our target consumer is a selfish moron. He or she doesn't care about the environment or about dwindling resources, and since, Hey!, we don't either!, let's not bother to massage this message. Let's just say what we really think and care about: **** everybody else, I want mine. Hey, sales are down, so what's to lose?".

The lack of humility is stunning.
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Old 08-06-06, 12:30 PM   #7
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The guy with the alternative fuels only gas station should also open up a bike shop .. that way, he can make money off of everyone, not just cars... sheesh.... what kind of business man is he?
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Old 08-06-06, 12:52 PM   #8
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Originally Posted by fordfasterr
The guy with the alternative fuels only gas station should also open up a bike shop .. that way, he can make money off of everyone, not just cars... sheesh.... what kind of business man is he?
Doesn't this thread (and the other similar rants) belong in the I hate cars forum , I hate automobile drivers forum, and/or I hate people with different lifestyles than me forum? Certainly has nothing to do with a forum about bicycling.
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Old 08-06-06, 01:05 PM   #9
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Nah. 'Cause I don't read those.
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Old 08-06-06, 01:10 PM   #10
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Originally Posted by I-Like-To-Bike
Certainly has nothing to do with a forum about bicycling.
Yeh you wouldn't think it had any thing to do with cycling would you?

But fact is if hummer sales go up we will see more on the road. These things are gas guzzling junk heaps. That means we will have more people driving these junkers in a hurry to get to the gas station work store or what have you. So fearful they will run out of gas or we will costs them a few cents that they go off on us.

Its obvious that suv owners are more apt to freak out and scream at us than the guy driving the little honda civic.
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Old 08-06-06, 01:32 PM   #11
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Originally Posted by nova
Yeh you wouldn't think it had any thing to do with cycling would you?

But fact is if hummer sales go up we will see more on the road...That means we will have more people driving these junkers in a hurry to get to the gas station work store or what have you.
I gather then that wind conditions should be considered as something pertinent to cycling as well...That means that we will have more cyclists fighting headwinds or what have you.

If someone wishes to drive a Hummer, you can't stop them, any more then you can tell the wind to blow in another direction, if you get my drift (pardon the pun).

-Kurt
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Old 08-06-06, 02:09 PM   #12
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Quote:
Originally Posted by I-Like-To-Bike
Doesn't this thread (and the other similar rants) belong in the I hate cars forum , I hate automobile drivers forum, and/or I hate people with different lifestyles than me forum? Certainly has nothing to do with a forum about bicycling.
--- Responding as the Original Poster of this thread, my point was that the sight of an adult actually using a bicycle as transportation is a powerful statement of bicycling advocacy and an exemplary model of how to reduce petroleum consumption. In contrast, the slick contrived PR efforts of Ford (and others) are struggling to convince us that the automobile will still be the default vehicle of the future.
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Old 08-06-06, 02:13 PM   #13
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Quote:
Originally Posted by cudak888
I gather then that wind conditions should be considered as something pertinent to cycling as well...That means that we will have more cyclists fighting headwinds or what have you.

If someone wishes to drive a Hummer, you can't stop them, any more then you can tell the wind to blow in another direction, if you get my drift (pardon the pun).

-Kurt

Bah i can stop them from driving their hummer real fast. With a nice .22 rifle round through the tire. 1000 bucks a freaking tire for those damn things in some cases. But its always over 500 bucks per tire. Damage the rim and your talking a solid couple grand.

Seriously any one who drives a hummer don't know what they are getting in to. Sky high insurance high repair bills for minor stuff. High costs for tires etc. This isn't even counting fuel costs. Whats funny is the purchase price is coming down fast but repair costs remain the same. It wont belong before even relitivly minor damage results in a totaled hummer.
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Old 08-06-06, 02:17 PM   #14
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Quote:
Originally Posted by nova
Its obvious that suv owners are more apt to freak out and scream at us than the guy driving the little honda civic.
You mean the same Honda Civic that is affordable enough that many are owned by very young drivers who seem to want me dead. Oh yea, those.
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Old 08-06-06, 02:55 PM   #15
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But fact is if hummer sales go up we will see more on the road.
Wow, going out on a ledge there, aren't you? Talk about your bold moves....
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Old 08-06-06, 03:27 PM   #16
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Quote:
Originally Posted by 77Univega
--- Responding as the Original Poster of this thread, my point was that the sight of an adult actually using a bicycle as transportation is a powerful statement of bicycling advocacy and an exemplary model of how to reduce petroleum consumption. In contrast, the slick contrived PR efforts of Ford (and others) are struggling to convince us that the automobile will still be the default vehicle of the future.
Right on.

While cycling advocacy can't even seem to get the message across that cyclists have the same rights to the road as motorists... Madison Ave has been quite busy painting a picture that has bicycles vastly removed from the road... except in a few rare instances... such as the case of movies like the "40 Year Old Virgin," which shows bicycles are only ridden by the wackos of society.

ILTB brought up many months ago the issue of the lack of cycling ads featuring normally clothes people riding bikes... which is again part of the over all missing picture. Bikes for everyday people.

So the image in the minds of most Americans is that bikes are toys and autos are transportation... and there doesn't seem to be much dispelling this imagary.
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Old 08-06-06, 03:47 PM   #17
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On topic: WOOT! yes, I agree, cycling is bolder than putting ethanol in your tank or any other such technical innovation by ford.

Off topic: Those Hummer commercials personally insult me. In one of them a frikkin vegetarian buys a hummer to get even with an omnivore!!! Not one vegetarian I know would do that, myself included.

So between GM owning hummer and doing that commercial and the dodge sedan my fiance drives being a lemon, I'm goading her to consider ford for her next car. (If she knew how to ride a bike, i'd goad her to go kona or trek or something...but getting her to learn is tough enough.)
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Old 08-06-06, 04:45 PM   #18
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^^Get a Toyota instead.
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Old 08-06-06, 04:59 PM   #19
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I'll spare y'all the long version of my rant on car and truck advertising. The short version is that if the products Ford, GM and Chrysler were that great in the first place, would they need the incessant advertising they find necessary to sell their products? Do you have any idea what percentage of the cost of a new vehicle can be chalked up to advertising costs?

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Old 08-06-06, 05:45 PM   #20
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Quote:
Originally Posted by krazygluon
my fiance drives being a lemon, I'm goading her to consider ford for her next car. (If she knew how to ride a bike, i'd goad her to go kona or trek or something...but getting her to learn is tough enough.)
Whoa dude! careful what you say or you might be looking for a new fiance!
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Old 08-06-06, 06:24 PM   #21
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We have an SUV in our family and if we had a choice, we would choose a hybrid SUV instead. But we don't have a choice, or at least we didn't when it was purchased. I really don't know if they have hybrid SUVs that get good mileage or not.

The point is, give people more credit. Many would choose better if they felt they had more choices and if they had good information for making those choices.

By the way, if you have not seen Who Killed the Electric Car you should. It would help put those ads like the one in the OP into perspective.
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Old 08-06-06, 07:22 PM   #22
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Cars are great. When it's too hot to ride or my girlfriend and I want to go on a nice date, it's wonderful to have a car. It's also great to have when we go hiking, so we don't have to worry about having energy for a ride back from the trail. I would be saddened to see cars go completely away. It'd be great if a car company could find a way to get us off of oil, starting with the fuel used.

The Hummer commercials are absurd. That's about all I can say about that.
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Old 08-06-06, 07:29 PM   #23
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Don't jump on me for this, because I'm not trying to insult, but did you guys consider a Hybrid Accord, Prius, Hybrid Civic, or Hybrid Camry at all?

Quote:
Originally Posted by sbhikes
We have an SUV in our family and if we had a choice, we would choose a hybrid SUV instead. But we don't have a choice, or at least we didn't when it was purchased. I really don't know if they have hybrid SUVs that get good mileage or not.

The point is, give people more credit. Many would choose better if they felt they had more choices and if they had good information for making those choices.

By the way, if you have not seen Who Killed the Electric Car you should. It would help put those ads like the one in the OP into perspective.
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Old 08-06-06, 08:09 PM   #24
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Quote:
Originally Posted by randya
^^Get a Toyota instead.
afaik, toyota won't use unions to build their cars, even the ones built in the states, which kinda bugs me. That said they are my 2nd choice (my dad's worked with ford for most of my life, and I think I can still get some kind of discount on one)
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Old 08-07-06, 02:06 AM   #25
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I don't really have problems with others owning vehicles.
It just becomes a problem when they try to "push their religion" on me, so to speak.
I might've mentioned it earlier, but there's this one guy I know that seems to despise my riding of a bike.
He's always constantly going, "So when are you going to grow balls and own your own car again?"
I tell him the same thing and he keeps giving me crap about how I'm being worn down by working it everyday on the pedals.
I shrug it off and just say I don't need a car to be alive.

Besides, if anyone offers me a ride home or something, I never turn it down.
I always looked at riding shotgun as being superior to the driver.
Kind of like how O-6 and above, military officers are driven around by mid-grade, enlisted personnel.
Now that's what I call an elite feeling and enjoy it every chance I get.
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