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Thread: TV PSAs

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    Senior Member filtersweep's Avatar
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    TV PSAs

    I was just watching a PSA on Danish TV- a total mind-fark of a slow motion reverse horrific bicycle accident, where a driver who was adjusting his radio had hit a kid who was riding. The spot "undid" the accident through reverse, then warned about driving safely and not speeding.

    I have seen all sorts of PSAs that deal with the themes of death (souls leaving the body for passengers not wearing seatbelts, but the one guy wearing his belt is 'trapped' by the belt and cannot leave/die). Additionally, the media often shows images of wrecked cars, including blood on the pavement--- and once I saw a bike frame under the wheel of the car (makes for nice breakfast reading).

    I never saw those types of gruesome images while living in the US. Does anyone think these images promote safe driving? Or are they too gruesome? Are they merely tuned out? Also, why are bike related and safe driving related PSAs rarely shown in the US - except for DWI PSAs?

    ...thoughts... ideas....?

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    genec genec's Avatar
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    Quote Originally Posted by filtersweep
    I was just watching a PSA on Danish TV- a total mind-fark of a slow motion reverse horrific bicycle accident, where a driver who was adjusting his radio had hit a kid who was riding. The spot "undid" the accident through reverse, then warned about driving safely and not speeding.

    I have seen all sorts of PSAs that deal with the themes of death (souls leaving the body for passengers not wearing seatbelts, but the one guy wearing his belt is 'trapped' by the belt and cannot leave/die). Additionally, the media often shows images of wrecked cars, including blood on the pavement--- and once I saw a bike frame under the wheel of the car (makes for nice breakfast reading).

    I never saw those types of gruesome images while living in the US. Does anyone think these images promote safe driving? Or are they too gruesome? Are they merely tuned out? Also, why are bike related and safe driving related PSAs rarely shown in the US - except for DWI PSAs?

    ...thoughts... ideas....?

    I think we need them here.

    Currently the only thing associated with automobiles is sex and some odd relationship with being in wide open spaces... oh yeah and "Zoom Zoom."

    None of that speaks of the reality of auto ownership... the crowded roads that don't allow "zoom zoom...." and the slow bumper to bumper traffic that is the reality of everyday traffic... not the fantasy of open streets that are typically shown in car ads.

    The big exception to this are the new ads out by VW, which show the shock and reality of an accident.

    Perhaps it is time for American drivers to be reminded of the realities and their responsibility of driving.

    As far as promoting safe driving... perhaps the ads are harsh... but drivers need to open their eyes and stop acting like driving on the streets is part of a Fast and Furious film set or video game.

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    Al noisebeam's Avatar
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    Based on 1996 data Motor Vehicle accidents are (for the US):
    #2 cause of death for ages 1-4 (all other accidents)
    #1 cause of death for ages 5-14
    #1 cause of death for ages 15-24
    #4 cause of death for ages 25-44 (after HIV, cancers, heart disease)

    Al

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    Senior Member tomcryar's Avatar
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    I like the VW commercials, Although I don't think they are real, but they're close enough that maybe it'll convince some people to pay more attention.

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    tired donnamb's Avatar
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    Heck yeah I think we should have grislier PSAs about dangerous driving. It's not like we aren't constantly exposed to violent images if we watch TV. Maybe it'll get through to more people that way.

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    -=Barry=- The Human Car's Avatar
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    Quote Originally Posted by noisebeam
    Based on 1996 data Motor Vehicle accidents are (for the US):
    #2 cause of death for ages 1-4 (all other accidents)
    #1 cause of death for ages 5-14
    #1 cause of death for ages 15-24
    #4 cause of death for ages 25-44 (after HIV, cancers, heart disease)
    Per 2003 WISQARS:
    #9 <1
    #1 1-4
    #1 5-9
    #1 10-14
    #1 15-24
    #1 25-34
    Here I'll add heart disease (first number, accidents are now the second number.) Inactivity is a major contributing factor of heart disease.
    #2 #4 35-44
    #2 #4 45-54
    #2 #6 55-64
    #1 #9 65+

    Yep cars keep you nice and safe.
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    genec genec's Avatar
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    Quote Originally Posted by donnamb
    Heck yeah I think we should have grislier PSAs about dangerous driving. It's not like we aren't constantly exposed to violent images if we watch TV. Maybe it'll get through to more people that way.
    The sad thing is most violent images are being watched voluntarily... as one tunes into the latest adventure of "CSI" or any of the other crime dramas so graphically illustrated on TV.

    Meanwhile the show is brought to you by some auto agency featuring all the wonder and spender of "the ultimate driving machine" that goes "zoom zoom" while it is "Designed to improve your performance." But that's OK because "It's how the smooth take the rough."

    Nowhere are we ever exposed to the reality of day to day traffic, bumper to bumper driving and the results of inattention that the GPS, the Cell phone, the DVD player and a bag of french fries can actually bring. Heck even on the TV show you are watching, rarely if ever does the hero have to face bumper to bumper traffic. When was the last time you saw a chase scene that had to stop due to the typical congestion in most cities? Yeah. Reality.

    Perhaps it is time for the American public to be shown the ugly truth of the auto... the junk yards heaped with decades of rusting metal, and the lives lost at a rate that far exceeds that of all the wars the US has fought thus far. (about 45000 lives lost annually).

    Opps never mind... here comes another shiney new car ad... "Like nothing else on Earth." Thank you... 'cause at 8 miles to the gallon... You get the idea... I hope.

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    Sumanitu taka owaci LittleBigMan's Avatar
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    Quote Originally Posted by filtersweep
    I never saw those types of gruesome images while living in the US. Does anyone think these images promote safe driving? Or are they too gruesome? Are they merely tuned out? Also, why are bike related and safe driving related PSAs rarely shown in the US - except for DWI PSAs?

    ...thoughts... ideas....?
    Could it be we are afraid to offend sponsors?
    No worries

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    genec genec's Avatar
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    Quote Originally Posted by LittleBigMan
    Could it be we are afraid to offend sponsors?
    Could very well be. Apparently when a company called adbusters (http://www.adbusters.org/home/) offered to pay for placement of their own spoof ads that point out the fallicies of real ads, they were refused air time.

    Their ads did make the public airways in a PBS documentary, but even there a spoof ad was also rejected.

    The airways are far from "free..." as they are controlled by corporations that have a strong vested interest in persuading the public to consume their products.

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    Senior Member saraflux's Avatar
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    I am surprised that you (i.e., many posters in this thread) don't understand a couple of underlying truths about Americans (especially the avid tv watching/SUV owning kind)...

    1. Americans have a SERIOUS love affair with the concept of individualism. Any grisly PSA-illustrated scenario will "not happen to me", "is the other guy's fault", "a bunch of liberal crap", etc. This individualism extends to being the "only one on the road"- being the exception to the rule because you're you, the fact that no matter what "I" do, its not my fault (i.e. no accountability or acceptance of responsibility).

    2. Americans generally don't want truth of any kind unless it relates to celebrities or scandals. The truth of just about everything in American (societal, not individual) life is obscured by the fact that we do not think about consequences.Why should we? we are Americans- we have the best...everything. why should we do it any different than we already do? (for precursors to this idea of individual = RIGHT see the French Revolution, American Revolution, Manifest Destiny, etc.)- manifest destiny was especially helpful in cementing the idea that we as americans are right... god told us so, right? (fyi- that was sarcasm just then)

    3. Americans LOVE cars. Always have. We have created an intense mythos around vehicular travel that has come to be largely invisible (to most) and extends to all kinds of identity markers... watch any Nissan Exterra commercial- the "outdoorsy" types; healthy, young, good looking; with their gear, about to "conquer" nature. All of these images and ideologies about nature, vehicles, our identities are deeply embedded in the American psyche and are IMHO impossible to change through something as simple as PSAs.

    Phew... that's my 2 cents... my very incompletely argued, not all that articulate 2 cents...
    (just a touch of background- i wrote my sociology undergrad thesis on SUV ads and ideologies of nature. i have LOTS to say about this subject, so lemme know if you want more of my cents. )
    i can't decide if i like riding bikes more than i like riding trains...

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    Senior Member tomcryar's Avatar
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    I think your 2 cents are worth many bucks!

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    Al noisebeam's Avatar
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    Quote Originally Posted by saraflux
    ... watch any Nissan Exterra commercial- the "outdoorsy" types; healthy, young, good looking; with their gear, about to "conquer" nature. All of these images and ideologies about nature, vehicles, our identities are deeply embedded in the American psyche and are IMHO impossible to change through something as simple as PSAs.

    Phew... that's my 2 cents... my very incompletely argued, not all that articulate 2 cents...
    (just a touch of background- i wrote my sociology undergrad thesis on SUV ads and ideologies of nature. i have LOTS to say about this subject, so lemme know if you want more of my cents. )
    SUV/Truck ads and their portrayal of nature (a playground, a place to conquer, a place one can be alone if one drives a vehicle in it, etc.) really bother me. Specifically Nissan ones - blantantly showing their vehicles destroying. I'd love to hear more about your thoughts on the subject, but that is very off topic for this thread I guess.

    Al

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    genec genec's Avatar
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    Quote Originally Posted by saraflux
    I am surprised that you (i.e., many posters in this thread) don't understand a couple of underlying truths about Americans (especially the avid tv watching/SUV owning kind)...

    1. Americans have a SERIOUS love affair with the concept of individualism. Any grisly PSA-illustrated scenario will "not happen to me", "is the other guy's fault", "a bunch of liberal crap", etc. This individualism extends to being the "only one on the road"- being the exception to the rule because you're you, the fact that no matter what "I" do, its not my fault (i.e. no accountability or acceptance of responsibility).

    2. Americans generally don't want truth of any kind unless it relates to celebrities or scandals. The truth of just about everything in American (societal, not individual) life is obscured by the fact that we do not think about consequences.Why should we? we are Americans- we have the best...everything. why should we do it any different than we already do? (for precursors to this idea of individual = RIGHT see the French Revolution, American Revolution, Manifest Destiny, etc.)- manifest destiny was especially helpful in cementing the idea that we as americans are right... god told us so, right? (fyi- that was sarcasm just then)

    3. Americans LOVE cars. Always have. We have created an intense mythos around vehicular travel that has come to be largely invisible (to most) and extends to all kinds of identity markers... watch any Nissan Exterra commercial- the "outdoorsy" types; healthy, young, good looking; with their gear, about to "conquer" nature. All of these images and ideologies about nature, vehicles, our identities are deeply embedded in the American psyche and are IMHO impossible to change through something as simple as PSAs.

    Phew... that's my 2 cents... my very incompletely argued, not all that articulate 2 cents...
    (just a touch of background- i wrote my sociology undergrad thesis on SUV ads and ideologies of nature. i have LOTS to say about this subject, so lemme know if you want more of my cents. )

    No, I very well understand all these things... AND I also understand that the only way to even start to invoke any changes in what you mention is to hit 'em where it hurts... tell the truth. Unfortunatly it is difficult to break people of the bad habits they have been spoon fed since birth. I would love to hear more from you... I don't think this forum however is a good place to go off on this tangent.

    But the bottom line is that eventually Americans will be broken of this "right of conspicuous consumption," if not through campaigns to simplfy, then by more violent means, brought on by the drain of resources. After all... even the Romans fell.

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    genec genec's Avatar
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    Senior Member saraflux's Avatar
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    Quote Originally Posted by genec
    But the bottom line is that eventually Americans will be broken of this "right of conspicuous consumption," if not through campaigns to simplfy, then by more violent means, brought on by the drain of resources. After all... even the Romans fell.
    I totally agree with you on this. IMO we are nearing the point in time when we will no longer be able to sustain the level of consumption we are used to in the US. However, the commercialization of... well, of everything, is distancing us from caring about other people in any way but the most detached, which in turn leads to the idea that consequences are for the weak.
    I don't think that violent PSA's will have the effect of making anyone care ('except maybe about how they did those bada$$ special effects- hey, i wonder if there are any net videos of bikers getting smashed. i bet that would look awesome' *high five*... ) maybe i'm overly cynical, but visually depicting violence has a two pronged effect IMO- distancing the viewer from the consequences of violence, and causing some viewers to shoot right past the point to the minutae of how the violence is created/depicted.

    (you like how i kept that OT, right? )

    maybe i will start a thread about the nature/car/ideology thing... any suggestions on where that should go?
    i can't decide if i like riding bikes more than i like riding trains...

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    feros ferio John E's Avatar
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    Quote Originally Posted by saraflux
    I am surprised that you (i.e., many posters in this thread) don't understand a couple of underlying truths about Americans (especially the avid tv watching/SUV owning kind)...

    1. Americans have a SERIOUS love affair with the concept of individualism. Any grisly PSA-illustrated scenario will "not happen to me", "is the other guy's fault", "a bunch of liberal crap", etc. This individualism extends to being the "only one on the road"- being the exception to the rule because you're you, the fact that no matter what "I" do, its not my fault (i.e. no accountability or acceptance of responsibility).

    2. Americans generally don't want truth of any kind unless it relates to celebrities or scandals. The truth of just about everything in American (societal, not individual) life is obscured by the fact that we do not think about consequences.Why should we? we are Americans- we have the best...everything. why should we do it any different than we already do? (for precursors to this idea of individual = RIGHT see the French Revolution, American Revolution, Manifest Destiny, etc.)- manifest destiny was especially helpful in cementing the idea that we as americans are right... god told us so, right? (fyi- that was sarcasm just then) ...

    Phew... that's my 2 cents... my very incompletely argued, not all that articulate 2 cents...
    (just a touch of background- i wrote my sociology undergrad thesis on SUV ads and ideologies of nature. i have LOTS to say about this subject, so lemme know if you want more of my cents. )
    I understand where you are going with this, but I personally have a SERIOUS love-affair with the concept of individualism, would not have it any other way, and do not necessarily believe this is the root of the problem. Socioeconomically, one can choose to live somewhere between the jungle (pure laissez-faire capitalism, etc.) and the zoo (pure socialism) -- call me "Tarzan," if you like. An honest libertarian recognizes that all actions and decisions have natural consequences and lives ethically, recognizing the external impacts of his/her activities on others. I CHOOSE to drive a fuel-efficient, low-emission vehicle, and to leave it at home whenever bicycling, walking, or public transit is a reasonable option. I CHOOSE to live a comfortable, but certainly neither opulent nor conspiculously consumptive lifestyle. As an individualist, I stand firmly in favor of the concept of personal accountability, without which everything you say does become painfully true. For all of its freely admitted warts and weaknesses, the bold American socioeconomic experiment, a direct outgrowth of the Age of Enlightenment, Freemasonry, etc., has produced a standard of living, prosperity, and knowledge the world has never seen before, and I am glad to be participating actively in it.
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    Senior Member saraflux's Avatar
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    Quote Originally Posted by John E
    I understand where you are going with this, but I personally have a SERIOUS love-affair with the concept of individualism, would not have it any other way, and do not necessarily believe this is the root of the problem. Socioeconomically, one can choose to live somewhere between the jungle (pure laissez-faire capitalism, etc.) and the zoo (pure socialism) -- call me "Tarzan," if you like. An honest libertarian recognizes that all actions and decisions have natural consequences and lives ethically, recognizing the external impacts of his/her activities on others. I CHOOSE to drive a fuel-efficient, low-emission vehicle, and to leave it at home whenever bicycling, walking, or public transit is a reasonable option. I CHOOSE to live a comfortable, but certainly neither opulent nor conspiculously consumptive lifestyle. As an individualist, I stand firmly in favor of the concept of personal accountability, without which everything you say does become painfully true. For all of its freely admitted warts and weaknesses, the bold American socioeconomic experiment, a direct outgrowth of the Age of Enlightenment, Freemasonry, etc., has produced a standard of living, prosperity, and knowledge the world has never seen before, and I am glad to be participating actively in it.
    This is not the place for this, but I think we may have different ideas about what constitutes, and what frames, choice. But, I do agree with you. Individualism is not a bad thing- I did not mean to imply that. What I mean is that the particular flavor of individualism we have in the US has a bitter aftertaste when one looks at the consequences of that individualism/choice for others (developing nations, poor folks, etc.)
    i can't decide if i like riding bikes more than i like riding trains...

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    Senior Member saraflux's Avatar
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    Quote Originally Posted by tomcryar
    I think your 2 cents are worth many bucks!
    Thanks! I appreciate that greatly.
    i can't decide if i like riding bikes more than i like riding trains...

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    Senior Member Dchiefransom's Avatar
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    Quote Originally Posted by genec
    Gene, what site is that picture from?
    Silver Eagle Pilot

  20. #20
    Al noisebeam's Avatar
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    Quote Originally Posted by Dchiefransom
    Gene, what site is that picture from?
    Just a tip, right click and select "properties' on embedded images and you can see the source, in this case:
    http://adbusters.org/spoofads/misc/riders/ad.jpg

    Al

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    genec genec's Avatar
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    Quote Originally Posted by noisebeam
    Just a tip, right click and select "properties' on embedded images and you can see the source, in this case:
    http://adbusters.org/spoofads/misc/riders/ad.jpg

    Al
    Exactly... Ad busters have prepared a number of spoof ads in a small attempt to "bring to light" some of the mindless claims that tend fill the airways and drive our consumptive throwaway society.

    Sadly they were not allowed to purchase air time on any major networks as executives felt that the ads would insult their major advertisers from which the stations gain revenue. So much for "free speech."

    I believe they did get placement in some magazines... perhaps you have seen the two Marlboro type cowboys riding off in the sunset with one remarking to the other... "I miss my lung... "

    I thought this one was particularly funny.


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