Even with Lance Armstrong's chain of victories, here in Texas, bicycling is still viewed as:
A children's sport .
A way to get around for people either too poor to afford a car, some hippy whose Love Bug is in the shop, or someone convicted of DWI .
Now the puzzle... how does one convince people that bicycling is actually as good if not better than hopping in a car or Suburban  for various distances, and that it is a valid sports activity, and not just for kids.
: Same with soccer... Only a rare few actually bothered to care about the World Cup other than snickering about the Head Butt of Death.
: Texas is doing some serious clamping down on DWI (recently adding a $1000/year fee for convicted drunk drivers to keep their license), but its still too common, as people do drive without licenses. In theory, after DWI #3, the person gets tacked with felony hard charges.
: Its common to see people hop into their vehicle, drive 30-40 feet, repark, then walk into another shop in the same strip mall.