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Old 04-22-08, 08:32 AM   #1
closetbiker
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State Farm/ Belgium contrast

Yesterday I came upon an entertaining bike commuting video from a beer company in Belgium.

Considering the recent postings of the last 2 State Farm commercials where they show "life can be hard after a car accident" and you may be forced to commute by bicycle I thought the contrast was telling.

It's not like Belgium doesn't have it's share of automotive commuters that sit in traffic jams as they do in the states, it's just that cultural divide in attitude regarding the bicycle is wide.

On the first State Farm thread, Allister posted, I think you'll find that advertising reflects the culture, not the other way around. I agree and here's some film that shows the contrast.

http://www.youtube.com/watch?v=STn7GvYUxL0

(this morning, it seems youtube isn't coming up for me, so here's an alternative link, through the producing company's website)

http://www.newbelgium.com/flash/

click on films, click on launch player, then click on the top film, "team wonderbike commute".

I'm just wondering, does everyone else get a reception when arriving at work like the one at the end of the video? I know I don't.
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Old 04-22-08, 08:53 AM   #2
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I'll drink to that!
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Old 04-22-08, 08:57 AM   #3
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me too
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Old 04-22-08, 09:07 AM   #4
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Um, New Belgium is in Colorado - they brew Belgian style beers. But serveral Colorado cities are pretty bike-friendly (Denver, Boulder, New Belgium's home of Fort Collins).

Bottoms up!
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Old 04-22-08, 09:31 AM   #5
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well then, that would explain the traffic jam (and the American flag by the side of the road).

did I just blow the point of the thread? on such an obvious lead in? looking for what I want? maybe it was the suit on the rider, brief case on the rack of the cruiser, and lack of helmet or dancing at work that threw me.

Last edited by closetbiker; 04-22-08 at 09:37 AM.
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Old 04-22-08, 09:44 AM   #6
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Um, New Belgium is in Colorado - they brew Belgian style beers.
They also sell a wool cycling jersey on their website
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Old 04-22-08, 10:05 AM   #7
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I was hoping this was about Waffles
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Old 04-22-08, 10:33 AM   #8
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Um, New Belgium is in Colorado - they brew Belgian style beers. But serveral Colorado cities are pretty bike-friendly (Denver, Boulder, New Belgium's home of Fort Collins).

Bottoms up!
Boulder is the most bike-friendly city I've ever seen. I live and ride in a suburb of Denver, and our area isn't bad either.

Anyway, I wish New Belgium would put this commercial on network TV. I think it would have an impact in Colorado. "The cool kids at New Belgium ride bikes, why can't you?"
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Old 04-22-08, 10:52 AM   #9
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I was hoping this was about Waffles
If it's waffles you want, you should come down to the Gulf Coast. Waffle House is putting up more stores than FEMA is building houses. I think they're trying to be the Starbucks of the South.
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Old 04-22-08, 11:24 AM   #10
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well then, that would explain the traffic jam (and the American flag by the side of the road).

did I just blow the point of the thread? on such an obvious lead in? looking for what I want? maybe it was the suit on the rider, brief case on the rack of the cruiser, and lack of helmet or dancing at work that threw me.
I don't think you lost the point at all. Relating back to the State Farm thread:

1) Positive imagery can exist in the United States for bicycling. The driver and the cars in this ad were not as grossly exaggerated as the bicyclists in either of the insurance ads were.

2) Rather than making an absurd image, the producers here simply showed a compare and contrast between the two. Drivers commonly deal with gridlock and congestion, long wait times at traffic lights and so on. To me it didn't degrade car culture, just showed a positive alternative that someone could relate to.
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Old 04-22-08, 11:35 AM   #11
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I got a good laugh at that, too.

It says something about our culture (and attention span) taht we assume something that bicycle-friendly must be foreign!
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Old 04-22-08, 11:46 AM   #12
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Yesterday I came upon an entertaining bike commuting video from a beer company in Belgium...
SNIP
[The culture here is this and the culture there is that]
Too funny!
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Old 04-23-08, 03:18 AM   #13
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Um, New Belgium is in Colorado - they brew Belgian style beers.
That's a very generous description of New Belgium. Ommegang and Lost Abbey, maybe.

Another reason not to drink and post. The small democratic nation of Belgium has nothing to do with this topic, despite its title.
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Old 04-23-08, 06:19 AM   #14
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If it's waffles you want, you should come down to the Gulf Coast. Waffle House is putting up more stores than FEMA is building houses. I think they're trying to be the Starbucks of the South.
Mmmmmm. Waffle House. I so miss the little yellow buildings with all their plates of yellow food. I long for a Cheesy Egg Special.
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Old 04-23-08, 07:52 AM   #15
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Too funny!
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Old 04-23-08, 08:21 AM   #16
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I don't think you lost the point at all. Relating back to the State Farm thread:

1) Positive imagery can exist in the United States for bicycling. The driver and the cars in this ad were not as grossly exaggerated as the bicyclists in either of the insurance ads were.

2) Rather than making an absurd image, the producers here simply showed a compare and contrast between the two. Drivers commonly deal with gridlock and congestion, long wait times at traffic lights and so on. To me it didn't degrade car culture, just showed a positive alternative that someone could relate to.
At least someone here's taking this stuff seriously. Shame on the rest of you.
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Old 04-23-08, 10:58 AM   #17
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Is that the latest Styrofoam nose/face protector from Bell? How many grams does it weigh? There should be a law requiring its use by all cyclists, just to be safe, eh?
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Old 04-23-08, 11:14 AM   #18
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I used to live in Fort Collins. New Belgium is one on the best companies in town in terms of environmentally friendly, bike friendly, and employee friendly. Fort Collins itself is also *mostly* bike friendly. I lived there for 3 months last summer and drove twice, but only because I had to pick up some crap that was to big to fit on my bike. If you can avoid the few major roads in town, you'll be riding with a huge number of other cyclists.
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Old 04-23-08, 12:56 PM   #19
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Is that the latest Styrofoam nose/face protector from Bell? How many grams does it weigh? There should be a law requiring its use by all cyclists, just to be safe, eh?
funny how that line of reasoning occurs in other ways too. Our great govt' has determined that BPA is to be banned even though there is no evidence it is harmful, just to be safe.

http://www.canada.com/vancouversun/n...4-b43aacc78539

The federal government is using a dangerously narrow definition of risk in its decision to restrict the use of a Bisphenol A, a chemical that has been in common use for more than a generation in the manufacture of thousands of common items...

...The precautionary principle would suggest we should not provoke such large-scale changes without proof that we are not causing other harms. We have no such proof. What we have is a tempest in a test-tube that may yet blow up in our faces.
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Old 04-23-08, 01:38 PM   #20
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funny how that line of reasoning occurs in other ways too. Our great govt' has determined that BPA is to be banned even though there is no evidence it is harmful, just to be safe.

http://www.canada.com/vancouversun/n...4-b43aacc78539

The federal government is using a dangerously narrow definition of risk in its decision to restrict the use of a Bisphenol A, a chemical that has been in common use for more than a generation in the manufacture of thousands of common items...

...The precautionary principle would suggest we should not provoke such large-scale changes without proof that we are not causing other harms. We have no such proof. What we have is a tempest in a test-tube that may yet blow up in our faces.

In other words, I'll give up my Nalgene bottles after they pry them from my cold, dead hands.

My wife and I discussed this very topic the other day, and I was (and still am) of the position that this is (to paraphrase William Shakespeare) much to do about not much.
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Old 04-23-08, 01:54 PM   #21
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Haha, that video is great.
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Old 04-23-08, 03:28 PM   #22
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In other words, I'll give up my Nalgene bottles after they pry them from my cold, dead hands.
Maybe those bottles can be recycled into raw material for bicycle helmets or nose protectors.
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Old 04-23-08, 04:01 PM   #23
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can it get any better than biking and beer? maybe with babes.
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Old 04-23-08, 04:51 PM   #24
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Maybe those bottles can be recycled into raw material for bicycle helmets or nose protectors.
Maybe I should start a scare campaign that says BPA is used in cycling helmets and that may lead to brain cancer.
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Old 04-23-08, 06:02 PM   #25
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Yesterday I came upon an entertaining bike commuting video from a beer company in Belgium.

Considering the recent postings of the last 2 State Farm commercials where they show "life can be hard after a car accident" and you may be forced to commute by bicycle I thought the contrast was telling.

It's not like Belgium doesn't have it's share of automotive commuters that sit in traffic jams as they do in the states, it's just that cultural divide in attitude regarding the bicycle is wide.

On the first State Farm thread, Allister posted, I think you'll find that advertising reflects the culture, not the other way around. I agree and here's some film that shows the contrast.

http://www.youtube.com/watch?v=STn7GvYUxL0

(this morning, it seems youtube isn't coming up for me, so here's an alternative link, through the producing company's website)

http://www.newbelgium.com/flash/

click on films, click on launch player, then click on the top film, "team wonderbike commute".

I'm just wondering, does everyone else get a reception when arriving at work like the one at the end of the video? I know I don't.
Isn't New Belgium in Colorado? I believe they make Fat Tire Amber Ale, which I do love

http://en.wikipedia.org/wiki/New_Bel...rewing_Company
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