Yesterday I came upon an entertaining bike commuting video from a beer company in Belgium.
Considering the recent postings of the last 2 State Farm commercials where they show "life can be hard after a car accident" and you may be forced to commute by bicycle I thought the contrast was telling.
It's not like Belgium doesn't have it's share of automotive commuters that sit in traffic jams as they do in the states, it's just that cultural divide in attitude regarding the bicycle is wide.
On the first State Farm thread, Allister posted, I think you'll find that advertising reflects the culture, not the other way around. I agree and here's some film that shows the contrast.
(this morning, it seems youtube isn't coming up for me, so here's an alternative link, through the producing company's website)
click on films, click on launch player, then click on the top film, "team wonderbike commute".
I'm just wondering, does everyone else get a reception when arriving at work like the one at the end of the video? I know I don't.