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Old 05-29-08, 03:26 PM   #1
djkenny
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If you had a Campaign to Encourage Cycling and Transit: What Would You DO?

This serves 2 purposes, helping me create a project for school, and also just to get our wheels turning and have fun with encouraging other ways to get around.

If you wanted to encourage cycling in your community, the use of mass transit, walking...not driving.

In a positive manner...how would you reach your communities?

What might be your catch phrase?

What would your radio 15 second PSA ad say?

How might you promote and reach, say...college students, to not drive and hop on bikes and the bus?

What would be the look of your logo or poster image?

I look forward to your ideas,

DJ Kenny

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Old 05-29-08, 03:36 PM   #2
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Taking it up the gass at the pump?

pass the gas, live healthy.

riding bikes makes you feel like a kid again - remember how much you paid for gas when you were eleven?
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Old 05-29-08, 03:39 PM   #3
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Cycle or die!

Or my 2012 campaign version:
Just die.
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Old 05-29-08, 03:40 PM   #4
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I think billboards posted in really high traffic is very effective.

When I am sitting in bumper to bumper traffic in Chicago - barely moving and inch at a time - and I see a billboard advertising the trains, that really gets me thinking. It really gets me thinking when I sit there and a train swooshes by full of people going a LOT faster than traffic.

I think the same thing would work for bicycling. Have a billboard where people are typically stuck in traffic and can think, "oh, God, I would love to be bicycling right now in this beautiful weather. I would sure get their a lot faster too".
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Old 05-29-08, 03:49 PM   #5
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One thing i would do is limit the amount of Internal combustion engines vehicels to 1 per household. with some wavers.
medical reason why a car would be required.
Or the vehicle was required for the persons occupation not related to commuting.
Sales where you have to routinly travel from client to client in a day. For example.
a carbon tax for companies that required any worker that 'Could' telecommute but forces the employees to be on site.$X per car.

Enable Doctors to prescribe a bike like they do drugs for preventive measures....
mmmm your blood pressure is high your gaining weight.. here goto to your LBS and have them fill this prescription.

HARSHLY enforce speed limits.

limit school systems to use bus's only when the weather is below 55 deg F.
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Old 05-29-08, 03:49 PM   #6
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All we have to do is get on TV. Add to that some setsy celeb endorsement, and bingo! there we are. Lifestyle accepted.
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Old 05-29-08, 04:01 PM   #7
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My local transit authority just started a program the 2nd week in May.
http://www.metrotransit.org/bike/bike2benefits//
I've heard through the grapevine that 600 people have signed up so far.
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Old 05-29-08, 04:32 PM   #8
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Check out the youtube video I use as a sig... I think it says it all.
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Old 05-29-08, 04:36 PM   #9
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I will shoot you in the face if you don't get out of the car and onto a bike.
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Old 05-29-08, 04:46 PM   #10
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One or two good ones above, but I can't resist:

"It's not as bad as it looks"

"It's safe, Honest"

"The more you excercise, the more you can eat!"

"Pedaling Beats Petrol!" (for the UK)

"Your wallet will thank you and your heart will follow!"

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Old 05-29-08, 06:19 PM   #11
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How about college students? Taglines and Promotion?
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Old 05-29-08, 06:22 PM   #12
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All three: less stressful than sitting in traffic on the freeway.

Cycling and walking: good for your health.
Cycling: hip (at least in some circles).
Riding the bus: lets you read a book and not worry about driving.
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Old 05-29-08, 06:50 PM   #13
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Where I am, most people equate bicycling commuters with DUI offenders and Hispanic immigrants. The only other people who do it are weirdos like me, it's certainly not seen as cool or fun (it's both I think!). But of the people I've spoken to who are interested in hearing about doing it, the main issue is that there are really no great routes because you can't go in any direction without having to cross a major very busy intersection every few miles. It's just a scary thing for most people, too scary to attempt.

I would produce, publish, and distribute bike route maps for the area to LBS's, bike clubs, book stores, gas stations, anyone with a map rack, and charge money for them, then use the proceeds to fund more bike friendly routes. I would make it clear that that's where the money is going. Maybe organize a free bike inspection/tent event where people can bring their bike in to have it looked over quickly for safety issues and road-worthiness. If the secret got out of how fun it is and also how much better you feel for your work day, it might motivate some people to drop the gym membership and get their exercise and commuting done all at once.
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Old 05-29-08, 07:11 PM   #14
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For college students, I would tap into a competitive spirit, e.g. car/bike commuting challenges or seeing which campus group could get/sustain the most bike commuters. For grad students, I would just offer free food to those who arrived by bike :-).
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Old 05-29-08, 07:13 PM   #15
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1) Offer 1 week of free transit (bus and/or train) to everyone in the city.

2) Offer free transit to students and seniors all the time, or extremely discounted rates.

3) Make transit simple ... ensure that it is easy and convenient to get tickets (I have had to go well out of my way to buy my monthly pass in the past), and ensure that it is easy and convenient to get route information ... have a well laid out, easy to understand, website with up to date route information, and provide route brochures in convenient places.

4) Build more train lines, add more transit routes to access more areas, and to reduce over-crowding. Along with this, ensure that train and/or transit lines go all the way out into the suburbs, and to the airports. I know of a city near where I live which does not have any public transportation between the International Airport and the city ... that's just astounding!

In short .... make public transportation a viable and attractive option.
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Old 05-29-08, 07:15 PM   #16
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Compose a nice .pdf that employers can distribute to their employees encouraging cycle commuting. Health Insurance costs are a major concern of large companies. Sell cycle commuting to the employers by noting the correlation between exercise and improved health. Attempt to get the health insurers to aid in introducing the idea to the employers.

In addition encourage the employers to further promote cycle commuting by providing good cycle parking and other accommodations to improve the convenience to their employees.
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Old 05-29-08, 07:46 PM   #17
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For a 15-second spot, all you can do is promote alternative transportation. Maybe one voice says, "I get 15 miles per gallon", next voice says "I get 25 miles per gallon", next voice says "I get 35 miles per gallon", last voice says "I get infinite miles per gallon- I ride a bike!"

I think you need to promote but also to educate. You can't do the education part in 15 seconds. But that would include laws relating to bike travel, fuel usage, health benefits, etc.
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Old 05-29-08, 08:49 PM   #18
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Most people I know like to eat, so...

Imagine a gas pump with $$$ in its register. Next to it, show an image of goodies like chocolate cake, pastries or ice cream. The tagline: How will you rather refuel?
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Old 05-30-08, 11:07 AM   #19
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As a publisher I can say PSAs such as those promoting cycling are very attractive. TV spots cost a bit to produce and you are very likely to be seen only during times that no other advertiser wants to be seen. Newspaper and magazine editors are more likely to use your ad to fill a gap if you've taken the time to produce it in many different sizes according to their specifications. Put your catchy slogan, brief message, and website URL into a few different sizes of PDF and send to your editor via email. He/she will be glad to use your artwork to fill a gap. Color images should be in cmyk format, but Grayscale images are more likely to get used. Good luck.

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Old 05-31-08, 11:54 AM   #20
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Quote:
Originally Posted by misterE0 View Post
Where I am, most people equate bicycling commuters with DUI offenders and Hispanic immigrants. The only other people who do it are weirdos like me, it's certainly not seen as cool or fun (it's both I think!). But of the people I've spoken to who are interested in hearing about doing it, the main issue is that there are really no great routes because you can't go in any direction without having to cross a major very busy intersection every few miles. It's just a scary thing for most people, too scary to attempt.

I would produce, publish, and distribute bike route maps for the area to LBS's, bike clubs, book stores, gas stations, anyone with a map rack, and charge money for them, then use the proceeds to fund more bike friendly routes. I would make it clear that that's where the money is going. Maybe organize a free bike inspection/tent event where people can bring their bike in to have it looked over quickly for safety issues and road-worthiness. If the secret got out of how fun it is and also how much better you feel for your work day, it might motivate some people to drop the gym membership and get their exercise and commuting done all at once.
Dude -- I could have written your first paragraph, our areas are that alike!

I wonder, though, how successful your map campaign would be in an area that is so cycling-negative, unless you include some other incentive to get the lazy-butts out of the cars -- $4 gas isn't enough.
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Old 05-31-08, 01:24 PM   #21
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I'd make gasoline more expensive.
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Old 05-31-08, 01:25 PM   #22
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Oh ... I would also make driving more expensive ... which is not quite the same thing as making gasoline more expensive.
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Old 05-31-08, 01:30 PM   #23
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Check out the youtube video I use as a sig... I think it says it all.
That is a great piece of bike propaganda. If only it could get some decent air time. It would help to say, how much gas a person would save if they switched to cycling x number of trips per week. That just might hit home.
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Old 05-31-08, 01:35 PM   #24
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Oh ... I would also make driving more expensive ... which is not quite the same thing as making gasoline more expensive.
I agree for the most part. In the UK auto insurance is very costly. More HP = more insurance costs, far m so than in the USA. I think it is too cheap to drive here. we shoudl have taxed gas much more when our economy was booming.

However, the taxes that people pay at the pump are meant to keep up and expand other transit options.

The only way I can see raising the cost of driving in terms of fuel costs is if our government makes major strides to add as needed in communities the necessary infrastructure and transit options so that people have a choice of other means of getting around.

Cant just make one form of getting around too expensive to use, and then not offer other options...
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Old 05-31-08, 04:13 PM   #25
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I agree for the most part. In the UK auto insurance is very costly. More HP = more insurance costs, far m so than in the USA. I think it is too cheap to drive here. we shoudl have taxed gas much more when our economy was booming.

However, the taxes that people pay at the pump are meant to keep up and expand other transit options.

The only way I can see raising the cost of driving in terms of fuel costs is if our government makes major strides to add as needed in communities the necessary infrastructure and transit options so that people have a choice of other means of getting around.

Cant just make one form of getting around too expensive to use, and then not offer other options...
Well, let me begin by simply stating that it is quite difficult to convey something beyond a simple marginal effect here without writing a dissertation. And given the wide range of cities in the US/world, it is even more difficult to make general statements that are globally applicable. For instance, Los Angeles is quite different from Washington DC. I don't see public transportation being an integral part of the transportation picture there whereas in DC, it is a growing part of the typical lifestyle. Another example is that a policy that increases cycling might reduce health care expenditures. As a society we would have to decide how to redirect those resources.

My personal preference is for a more dense living style dominated by public transportation. However, since not everyone feels the same way I do -- I recall that Chipcom, for instance, prefers a more rustic life -- I would be happy with a society where auto driving simply reflected its true cost to society.

So when I write increase the cost of gasoline and driving, I would do so incrementally to give people a chance to adapt to the change in cost. I would raise costs to a level that reflected the estimated social cost. Of course, I realize that this also means that the tax base changes and either other taxes will be decreased or new services will be provided. Whether those new resources are applied to say cycling or public transportation really depends on how people adapt, what the present allocation of resources -- for instance, I assume that Portland's budget for alternative transportation is probably pretty high --, as well as other needs.

Personally, I think that it is pretty important to give people a chance to innovate and adjust. For instance, people might react to the increased cost of driving by teleworking, adjusting their schedule to work four days a week and/or smaller cars. It could result in greater internet shopping. Or as I suspect, it will result in an increased demand to live closer to work/shopping/play and increase the demand for alternative transport.

As a cycling advocate with the steel gauntlet of power, I would keep things straightforward and simple in an attempt to use resources effectively.

(1) make sure that the rules of the road with respect to cycling are understood and enforced by LEO

(2) make bicycle parking ubiquitous -- I think that this is relatively cheap and easy

(3) apply engineering solutions to busy bottlenecks that typically deter cyclists.

Personally, I think that these simple -- although politically difficult -- measures would do a lot for utility cycling. If a demand for cycling increases, as I think the Today show blip demonstrates in another thread, businesses and people will adjust to accommodate the lifestyle.

Anyway, I think it all begins by ending the subsidization -- in my opinion -- of autos. That is my short answer.
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