This serves 2 purposes, helping me create a project for school, and also just to get our wheels turning and have fun with encouraging other ways to get around.
If you wanted to encourage cycling in your community, the use of mass transit, walking...not driving.
In a positive manner...how would you reach your communities?
What might be your catch phrase?
What would your radio 15 second PSA ad say?
How might you promote and reach, say...college students, to not drive and hop on bikes and the bus?
What would be the look of your logo or poster image?
I look forward to your ideas,