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Old 10-15-08, 01:59 PM   #1
SEARHC GUY
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Bicycle safety PSAs/ads we can use

I live in Sitka, Alaska, a Bicycle Friendly Community located in a small remote island town in Southeast Alaska. Our local bike coalition is looking for already produced bicycle safety ads we can use. We're going to be stepping up our local education and enforcement efforts on a few problem behaviors, and we need to stretch our budget as much as we can.

We are looking for regional and/or national TV, radio and print ads that easily can be adapted to our community (maybe a generic safety PSA with room for a tagline about our local bike coalition, or a newspaper co-op ad where the top part is a produced safety ad and we add a one-inch strip on the bottom to ID our local bike coalition). We are looking for public domain ads, or ones where obtaining permission to use them is fairly easy. We don't want to violate anybody's copyright. We don't have a lot of money to produce new ads, and even if we did have the money we don't really have much in the way of local TV/radio/newspaper ad production facilities.

Safety themes we're pursuing include Be Safe Be Seen (headlights, taillights, reflectives), wrong-way riding, sidewalk riding, riding in the rain (we live in a temperate rain forest), riding on ice (we use studded tires), youth helmets, control your bike, etc. We live in the Pacific Northwest, so that oceans/mountains/forests/rain look in the ads will make them look kind of local even if they're not.

Does anybody have good lines on free or almost free bicycle safety ads we can use?
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Old 10-21-08, 05:45 PM   #2
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If you find some, let me know so I can pitch them to the borough here.
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Old 10-24-08, 05:35 AM   #3
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How do you get them run?

I'm gonna subscribe to this thread. I think an organization here in Nashville has a 3-feet PSA that I don't think has ever been run. It's not even worth producing a PSA if the stations won't run it.

And our NPR radio station won't do PSA's.

I think you have to know someone.
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Old 10-25-08, 06:34 AM   #4
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Living in a small town, we have the advantage of local stations almost always having a few open spots for PSAs here, since it's hard for them to sell out the air time. We also have good relationships with the stations, so we can produce some simple "Be Safe, Be Seen" or "Saved By The Helmet" PSAs at our local public radio station that will get played there and at our local commercial station pair. If we can scrape up some cash, we can buy preferred PSA time on our public radio station (which give you guaranteed playtime within certain time periods, such as drivetime).

Other options to get PSAs aired include using local public-access TV stations or college radio stations, showing the PSAs on your computer or using a projector during trade shows or school presentations, or taking them viral by posting them on YouTube and/or putting them on your own Web site. Another option is to find a sponsor, such as a bike shop or health organization, who can buy air time for the PSA.
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Old 10-25-08, 11:40 AM   #5
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Hmmm you guys are giving me an Idea. My daughter just recorded a PSA for our county 911 dispatch center. I bet it wouldnt take much to do one for cyclists.
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Old 10-29-08, 08:43 PM   #6
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Thunderhead Alliance has PSAs in their resource section. If you're serious about bike advocacy, a year's worth of the Thunderhead mailing list will be the best $100 you ever spent. Central Connecticut Bicycle Alliance also has PSAs on their website that you could adapt. I'd ask for permission first but they told me we were free to use them.
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Old 10-29-08, 09:24 PM   #7
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Love your guys' peanut butter pies. Good luck on finding a good PSA.
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Old 12-02-08, 02:17 PM   #8
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We wrote a couple of "Be Safe, Be Seen" PSAs that now are airing on our local public radio station. We're still looking for more ideas, though. We have a lot of dark-clothes-wearing, wrong-way-riding knuckleheads up here, and we're trying to change the culture. Our police department says it's going to start enforcing some of the bike laws (about friggin' time), but right now we're in the "educational period" before the crackdown. We also have sidewalk riders, who are a danger to pedestrians, so we need to break that behavior.
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