I'm helping this guy spread word of mouth about a new type of bike rack (the kind you use on the sidewalk, not a car bike rack) he developed. It's pretty darn cool, and I'm a biker so I'd love to see him succeed.
Obviously bikers don't buy bike racks, it's the property owners that buy them. Do you have any ideas on how to pitch this to property owners? It's a great way for them to attract bikers, and adds value to their properties, but I can't see them shelling out a ton of money unless their tenants were clamoring for such a thing. And obviously he doesn't want them to buy just any bike racks, he wants them to buy his bike rack.
Anywayyyy...what do you think?
edit: I'm in baltimore/annapolis/dc
Website is: www.velocilok.com