I teach high school in a small rural Illinois community. The culture around here is big trucks, 4-wheelers, etc. None of the kids currently ride bikes to school. It's not cool.
I'm thinking of asking the administration to grant an extra 15 minutes for lunch to any student who bikes to school on a chosen day. Extra lunchtime is a reward given for various reasons throughout the year. I've mentioned this to some of my underclassmen and they are all for the idea. I'm trying to get these kids interested in bike riding.
Any other suggestions? Is there a national bike to school day?