British Columbia Study). I know two people personally who got really effed-up permanently this way.
I'm with you on the apples to oranges thing here too. We do need to realize however that there are large numbers of people out there doing things that could get them hurt or killed who are willing to take the risk, deny the risk, ignore statistics, dispute statistics, or simply don't care. They get put into a position to justify those beliefs here on BF. The anti-helmet crowd do not have much ammo to use so they have to come up with lots of apples.
If I were not a helmet wearer my response to all of the safety nannies here would be simply this: "I don't like wearing a bike helmet and I am willing to suffer any consequences of my inactions."