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Old 02-27-13, 09:02 AM   #1
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Distracted driving TV ad campaign

New TAC (Transport Accident Commission - State of Victoria, AUS) campaign about distracted driving.

TV ad features cyclists as one of the three scenarios. Quite interesting.

http://www.tacsafety.com.au/campaigns/distractions
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Old 02-27-13, 09:13 AM   #2
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Very. Funny (ironic) how such ads are rarely shown in the US.
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Old 02-27-13, 09:31 AM   #3
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Very. Funny (ironic) how such ads are rarely shown in the US.
Too graphic of a commercial, hits too close to home for many US motorists, especially the second version, (baby crying, carriage scattered)
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Old 02-27-13, 09:57 AM   #4
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Car buyers are also fed commercials that emphasize speed and the "freedom" that comes with it. The cars are filmed driving too fast with the warning "professional driver" in small font at the bottom. They're never filmed in the actual environments they'll be driven: gridlock, road rage, speeding 50 in 30 zones because it took 4 light cycles to make a left turn.
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Old 02-27-13, 10:02 AM   #5
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Car buyers are also fed commercials that emphasize speed and the "freedom" that comes with it. The cars are filmed driving too fast with the warning "professional driver" in small font at the bottom. They're never filmed in the actual environments they'll be driven: gridlock, road rage, speeding 50 in 30 zones because it took 4 light cycles to make a left turn.
is it any wonder drivers are constantly frustrated... real freedom on the road... Ha!
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Old 02-27-13, 10:50 AM   #6
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I experience a lot more freedom as a cyclist than as a driver and get a lot more pleasure out of cycling than driving. The last few days I've been driving instead of riding, which has really put a damper in my spirits.
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Old 02-27-13, 11:37 AM   #7
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Nothing would put a damper on ones spirit more than having to wait at a red light. Thank goodness that as a cyclist I have unadulterated freedom and movement.
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Old 02-27-13, 11:59 AM   #8
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Too graphic of a commercial, hits too close to home for many US motorists, especially the second version, (baby crying, carriage scattered)
To think someone watching Bones, or CSI, or criminal minds would find such a commercial offensive. But this is the good 'ol USA where we can have our cake and complain about it too.
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Old 02-27-13, 12:55 PM   #9
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Posted the 2nd video to my facebook account... This is worth sharing with as many people as possible.
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Old 02-27-13, 01:55 PM   #10
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Very. Funny (ironic) how such ads are rarely shown in the US.
Yeah. The car-centric stupidity of the American consumer. How dare we tread on their 'God-given' right to be morons, imbociles, and idiots, behind the wheel.

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Too graphic of a commercial, hits too close to home for many US motorists, especially the second version, (baby crying, carriage scattered)
Not graphic enough. The driver should have gone through the windshield.

I am not trying to be macabre. It just seems 'sanitized'.
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Old 02-27-13, 02:11 PM   #11
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Yeah. The car-centric stupidity of the American consumer. How dare we tread on their 'God-given' right to be morons, imbociles, and idiots, behind the wheel.



Not graphic enough. The driver should have gone through the windshield.

I am not trying to be macabre. It just seems 'sanitized'.
Australia is very similar. Why would the driver go through the windshield?

From idiotic points of view,


to road rage,

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Old 02-27-13, 02:51 PM   #12
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Is this rant related to bicycling advocacy or bicycling safety?
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Not really, but America is silly.

This thread is more appropriate for Foo. Off it goes.
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Old 02-28-13, 09:30 AM   #13
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This thread is more appropriate for Foo. Off it goes.
Whoa, this started as a thread on distracted driving featuring at least one scene focused on cycling... that two posters choose to derail it for a moment for some navel gazing should not then shunt an entire thread to foodom.
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Old 02-28-13, 11:03 AM   #14
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I'll look on the bright side. My niece (26yo) is one of those oblivious types. She wouldn't stop effing with her phone until she killed someone. She once posted a vid [on FB] of her kid in the back seat of the SUV and swore she wasn't driving, yet the scenery was rolling by. She and her husband now have a car that links the phone hands free for talk/text. Ford's snyc or something like it. Hopefully more of the idiots are falling into that category.
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Old 02-28-13, 02:40 PM   #15
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Whoa, this started as a thread on distracted driving featuring at least one scene focused on cycling... that two posters choose to derail it for a moment for some navel gazing should not then shunt an entire thread to foodom.
Okay, the off-topic posts were removed and the thread has been restored to A&S.
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Old 02-28-13, 07:01 PM   #16
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I'll look on the bright side. My niece (26yo) is one of those oblivious types. She wouldn't stop effing with her phone until she killed someone. She once posted a vid [on FB] of her kid in the back seat of the SUV and swore she wasn't driving, yet the scenery was rolling by. She and her husband now have a car that links the phone hands free for talk/text. Ford's snyc or something like it. Hopefully more of the idiots are falling into that category.

I've got mixed feelings about the newer in car systems.

My mothers new car automatically detects her phone (in her handbag or pocket) as soon as she gets in and automatically connects it to the buttons on the steering wheel and also to the centre dash display. Mum can answer the phone with a tap of her thumb on the steering wheel.

By connecting the phone to the car speakers and AV system they stop people picking up phones, fooling in their handbag, reaching for the passenger seat - but studies are now showing that simply being 'hands free' isn't enough for many folks. Some people can seem to manage to talk and drive.

As for the tv commercial, I think the 2 seconds of black screen is a great device to show folks what is going on when they are distracted.
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Old 02-28-13, 07:21 PM   #17
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Some people seem to manage talking and driving at the same time (bluetooth), but for how long? The guy pulled over for DUI means he probably did it dozens of times before caught.

Driving requires zero distractions and full attention on the road.

If motorists can't handle that they need to hand in their keys.
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Old 02-28-13, 11:28 PM   #18
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I've got mixed feelings about the newer in car systems.

My mothers new car automatically detects her phone (in her handbag or pocket) as soon as she gets in and automatically connects it to the buttons on the steering wheel and also to the centre dash display. Mum can answer the phone with a tap of her thumb on the steering wheel.

By connecting the phone to the car speakers and AV system they stop people picking up phones, fooling in their handbag, reaching for the passenger seat - but studies are now showing that simply being 'hands free' isn't enough for many folks. Some people can seem to manage to talk and drive.

As for the tv commercial, I think the 2 seconds of black screen is a great device to show folks what is going on when they are distracted.
You don't have to convince me. If my phone rings, I'll pull over to answer if conditions allow. Otherwise it goes to voicemail and that's the end of it.

I had heard of similar studies' results. But it got me questioning their conclusions. How is hands-free anymore distracting than conversing with a passenger? I see no problem with either.

Videos like that should be included in drivers' ed training. No exceptions. People can cry "nanny state" all they want. That's just one reasonable step to a problem that's been out of hand for over a decade.
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Old 03-01-13, 10:28 AM   #19
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I had heard of similar studies' results. But it got me questioning their conclusions. How is hands-free anymore distracting than conversing with a passenger? I see no problem with either.
I don't have access to the study, but I can give you a rough summary.

On a scale of 1 - 10, where 1 is pretty well focused on the road:
1. Driving with no distractions (i.e. no radio/CD player, etc.)
2. Driving while listening to music.
4. Trying to change radio stations, or talking with a passenger.
5. Talking on a hands free
7. Mild intoxication (right around the legal limit, for most people)
8 - 10. Severe impairment/intoxication.

For some reason, the 'focus' is different when drivers are talking to passengers, and there's the added bit that, in theory, the passengers are also watching traffic. I don't know if additional studies were done to try to figure out why, but that's what the study showed.
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Old 03-01-13, 02:32 PM   #20
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You don't have to convince me. If my phone rings, I'll pull over to answer if conditions allow. Otherwise it goes to voicemail and that's the end of it.

I had heard of similar studies' results. But it got me questioning their conclusions. How is hands-free anymore distracting than conversing with a passenger? I see no problem with either.

Videos like that should be included in drivers' ed training. No exceptions. People can cry "nanny state" all they want. That's just one reasonable step to a problem that's been out of hand for over a decade.
Study links attached

http://www.ccbi.cmu.edu/reprints/Jus...ng_reprint.pdf
http://www.ccbi.cmu.edu/reprints/Jus...ng_reprint.pdf
http://www.tandfonline.com/doi/abs/1...89580600651103
http://www.springerlink.com/content/...w1w774/?MUD=MP
http://www.springerlink.com/content/...w1w774/?MUD=MP
http://www-nrd.nhtsa.dot.gov/departm...tion/PDF/2.PDF
http://www-nrd.nhtsa.dot.gov/departm...tion/PDF/2.PDF
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