Giro has come out with a line of cycling clothing that is made to look like regular street wear as opposed to cycling-specific Lycra wear.
This is a good thing, I'm sure there are a lot of potential cyclists out there who are put-off by Lycra. The more cyclists, the more-better the country.
To my opinion the clothing line is just a bit too much like civies in that the colors are mostly earth-tone colors that tend to blend in with the background.
For me one important part of cycling safety is to be very visible, which is what the colorful jersies help to accomplish.
On the other hand, this clothing is aimed at the adult market, and presumably customers of this line are aware of any increased risk.
If I were to buy one of these it would be the one with the red band around. But I won't buy this line, as the Lycra is very functional for my style of riding.