Drop the Cyclist moniker?
Even biking publications are pulling away from the term. "We try to avoid the word 'cyclist' consciously as much as possible," says Mia Kohout, CEO and editor-in-chief of Momentum Magazine. "The word evokes a lot of negative connotations. There's a huge group of people—60 percent of the people in cities—who are interested and concerned about riding a bike, but the word seems too hardcore to them."
What do you think?