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  1. #1
    Senior Member
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    Feb 2002
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    car-brake commercial

    In my country a car-brake company have a TV commercial advertising, in which a man driving a big pickup stop in a corner millimeters before crash a group of cyclists, the driver put a bad face, and a voice in off said “just when you need it…” etc.

    I wonder why the producers of the commercial don’t put and old woman with her dog, or a group of school childrens, or other car. May be exists the idea that the bikers are irresponsibles. May be a social stereotype?

    (My V brakes save me more than twice to be tread down by cars, trucks, buses… cows and horses either)

  2. #2
    Commuter JohnBrooking's Avatar
    Join Date
    Dec 2004
    Location
    Southern Maine
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    2006 Giant Cypress EX (7-speed internal hub)
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    Yes, I would say it's a social stereotype, and a common one at that.
    Quote Originally Posted by MadfiNch on Commuting forum
    What's the point of a bike if you can only ride it on weekends, and you can't even carry anything with you?!
    Portland Maine Bicycle Commuting Meetup

  3. #3
    Conservative Hippie
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    Mar 2005
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    Wakulla Co. FL
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    I haven't seen the commercial and don't know which brake company, but maybe you should contact them and let them know that not all pick-up truck drivers are knuckle dragging morons like the one in their ad.

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