Foo - And this year's dumbest advertising slogan goes to...

SAAB!!! For its inane advertising catchphrase, "born from jets." Does any consumer in his right mind actually associate a POS-SUV made by Saab with jets, or think somehow jet aircraft technology is involved in the production of Saab vehicles? The slogan even sounds translated, a very awkward phrasing of the English language.

So for Saab's bad catchphrase, Subaru gets the award? Am I missing something???

DrPete

It ain't as bad as Engrish....
http://www.engrish.com/

SAAB!!! For its inane advertising catchphrase, "born from jets." Does any consumer in his right mind actually associate a POS-SUV made by Saab with jets, or think somehow jet aircraft technology is involved in the production of Saab vehicles? The slogan even sounds translated, a very awkward phrasing of the English language.


really?

How about "On his head: bell. On his back: the hopes of an entire country." or maybe "legends ride vittoria"
Unfortunately both of these glossy print campaigns feature Ivan Basso in a CSC jersey front and center. Overnight it all comes off exactly like anything featuring Tyler Hamilton from a couple years back.

I can't imagine anything that would PO a client more than getting your company name linked in perpetuity with a cheater.

really?

....I can't imagine anything that would PO a client more than getting your company name linked in perpetuity with a cheater.

What about a BF member who gets their avatar linked in perpetuity with a cheater? :eek: :)

*edit* -- at the time of my post, fruitless had a Jan avatar!!

Moved to Foo.

hi545
Mod

So does any ad campaign really work?

So does any ad campaign really work?

Yes. Afterall, isn't Nike just a big ad campaign?

Verison: "Can you hear me now?" Who knew, watching StarTrek as a child, Kirk's communicator was not the science fiction, it was his reception?

No, wait that one that has some senile old woman who wishes life was like a parking meter.
--A

Its sad what has happened to Saab. They used to be the kick ass car. Now they are nice and stylish (and actually has alot of neat features) But they fall apart so easily.

Guys like jets.

So does any ad campaign really work?
Unfortunately, yes.

Fortunately, it pays all the bills in my household.

55/Rad

The more I see ads repetitiously, the more likely I'm not going to buy the crap.

My vote goes to Money Tree. Does everybody get that all over the country? Or is it just on my TV?

And how many mattress stores do we really need?

Round Table or Domino's or whatever, that came out with the Que Papas. Yeah, who wouldn't just love a big steaming plate of Who's Your Daddy!

But nothing has yet to top my all time personal favorite: The old Oroweat commercial that starts off with, "This is Jack. He's a Master Baker".

All those cars in the fifties had fins modeled after jets.
Chevrolet had a "jet smooth ride."
We often ask friends around lunch time, "Djeet jet?

http://img19.imageshack.us/img19/9067/12007saabaeroxconcept3ua.jpg (http://imageshack.us)

has a canopy style windsheild, turbine engine fan blade wheels, swoopy and aerodynamic frame, i see plenty influence from saabs yesteryears jets.

SAAB!!! For its inane advertising catchphrase, "born from jets." Does any consumer in his right mind actually associate a POS-SUV made by Saab with jets, or think somehow jet aircraft technology is involved in the production of Saab vehicles?
There's a bit of cross-polination between the aircraft industry and the auto industry. For instance, ABS was derived from anti-skid braking technology originally developed for aircraft. HUDs are starting to appear in production automobiles. GPS and moving-map navigation owes much of its development to aviation applications.

That said, it's interesting to note that many of SAAB's latest designs are actually based off various Opel (also owned by GM) platforms. Saturn also uses the same platforms for its vehicles.

BTW, my favourite SAAB fighter was the Saab J-35 Draken. It was a revolutionary fighter for its time (introduced in 1955) and also looked damn cool.

http://www.canit.se/%7Egriffon/aviation/img/saab/saabj35j.jpg

The Draken is a pretty cool plane, and the J-39 Gripen even more so. It's not much surprise to see the new Eurofighter adopt the same delta-wing and canard concept.

The irony of the commercial is that after GM aquired Saab, they fired a lot of the Saab engineers and replaced them with GM staff. I'm sure those displaced engineers love the commercials claiming the legacy of the name, especially considering that most of the models are now just rebadged GM's.

Chromedome, either you're in the Portland area, or this money tree pandemic is worse than I thought! Also, how about credityes.com and creditsofast.com? Why do they always pick on Steve?

Ford... I hate that freakin Ford commercial with the epilepic on the spaceship!

"Possibilities", never having to see that comercial again!

There's those rats again!

Money Tree is in Seattle now. I wonder what their take is?

The rats are everywhere! Muhahahahahah!

it's dumber than you think; "Born From Jets" - so the jets were first, right?

nope.

the first SAAB automotive prototype, the Ursaab 92.001, was completed in the summer of 1946. the first SAAB production car, the 92, was launched in June of 1949.

in contrast, the first SAAB jet aircraft, the 21R, did not fly in prototype until March 1947. delivery of production models didn't begin until 1949. it helped that the 21R was a development of the propellor-driven 21; the first SAAB designed as a jet from the outset was the 29 (world's first production swept-wing jet fighter, btw), which didn't see service until 1950.

adding insult to injury, SAAB Automobile AB (who makes SAAB cars) hasn't even been a part of SAAB AB (the military and aircraft manufacturer) since 1990. so current SAABs have little to nothing to do with jets. lots to do with Opel (sewing machines), Subaru (Nakijama aircraft - no jets) and Chevy.

the first SAAB designed as a jet from the outset was the 29 (world's first production swept-wing jet fighter, btw), which didn't see service until 1950.

Eh? Have you forgotten the Me-262?

whats the difference between a cactus and a SAAB driver?

















The prick is inside :D

What about a BF member who gets their avatar linked in perpetuity with a cheater? :eek: :)

*edit* -- at the time of my post, fruitless had a Jan avatar!!

I didn't pay him any money but I guess its nice to know someone has the time to keep track of avatar art because I have something special coming. . .

Eh? Have you forgotten the Me-262?

the Me-262 wasn't swept-wing; though the wing was tapered on both leading and trailing edges, it had no real effect on the jet's mach number (unlike a swept-wing aircraft).

the Me-262 wasn't swept-wing; though the wing was tapered on both leading and trailing edges, it had no real effect on the jet's mach number (unlike a swept-wing aircraft).

As slight as it was, the Me-262 was considered to have a swept wing. Initially it was to have more than double the sweep. However, the final production models are still considered swept wing designs. And although the wing-sweep was too slight to contribute much to its mach performance characteristics (it was done for CP positioning), it's still a swept wing design.

SAAB!!! For its inane advertising catchphrase, "born from jets." Does any consumer in his right mind actually associate a POS-SUV made by Saab with jets, or think somehow jet aircraft technology is involved in the production of Saab vehicles? The slogan even sounds translated, a very awkward phrasing of the English language.

I thought about Saab as soon as I saw the thread title.

^^ The Amazing Kreskin! :eek:

So does any ad campaign really work?
yes, some works.. I myself absolutly can relate and love the dunkin donut commercial of the typical mom driving her kids to thier curriculum activities while the only thing she has to look forwward to is her iced coffee, I LOVE when she says "KARATE!" that should win commercial of the year!

I saw a commercial today, can't think of the product believe it was beer, in which the three college numskulls are venturing in the forest with their chips and beer. They walk up on bigfoot/sasquatch sleeping. They proceed to heat some water in a saucepan. The heated water in the saucepan is placed underneath bigfoot's hand to play the old "wet your bed" trick. The three college guys are hiding behind a tree laughing hysterically at their little prank. When all of a sudden bigfoot leaps on top of one of them. :D

yes, some works.. I myself absolutly can relate and love the dunkin donut commercial of the typical mom driving her kids to thier curriculum activities while the only thing she has to look forwward to is her iced coffee, I LOVE when she says "KARATE!" that should win commercial of the year!



I haven't seen that one. They don't advertise Dunkin Donuts here as there aren't many of them around. Otherwise, pizzas and burgers just don't look real on TV.

I saw a commercial today, can't think of the product believe it was beer, in which the three college numskulls are venturing in the forest with their chips and beer. They walk up on bigfoot/sasquatch sleeping. They proceed to heat some water in a saucepan. The heated water in the saucepan is placed underneath bigfoot's hand to play the old "wet your bed" trick. The three college guys are hiding behind a tree laughing hysterically at their little prank. When all of a sudden bigfoot leaps on top of one of them. :D


That's for Jack Link's beef jerky.

They have another one where they pull the "black eye binoculars" on bigfoot, and the first one to laugh got nailed in the head with said binoculars :D

I didn't pay him any money but I guess its nice to know someone has the time to keep track of avatar art because I have something special coming. . .

ha :roflmao: ha :roflmao: ha :roflmao:

Nice avatar. That's cruel!

http://img19.imageshack.us/img19/9067/12007saabaeroxconcept3ua.jpg (http://imageshack.us)

has a canopy style windsheild, turbine engine fan blade wheels, swoopy and aerodynamic frame, i see plenty influence from saabs yesteryears jets.


umm how does that door open? the window is solid all the way around

It's bendable glass silly!

umm how does that door open? the window is solid all the way aroundJust the door opens, you have to crawl out under the glass?

umm how does that door open? the window is solid all the way around

http://www.autoblog.com/media/2006/02/saabprofile_open.jpg

Now that is kewl!

Now that is kewl!
Ditto. Reminescent of some older style fighter canopies. However, to complete the image, they need to install some Martin-Baker Zero-Zero ejection seats too.

BTW, that car is built on the same platform as the Saturn Sky.

http://www.saturn.com/saturn/showroom/future_vehicles/SKY_scenic2.jpg

The slogan even sounds translated, a very awkward phrasing of the English language.

Um, most Swedes speak better English than most Texans... sorry, but it is true.

all ads suck.

http://www.autoblog.com/media/2006/02/saabprofile_open.jpg

Pwned.

all ads suck.

Words of wisdom!!! +1

i finally got a +1!!!! :D

That condiment cozy bit at 7/11 is getting on my last nerve.

7/11 is hell on earth....only good thing about them are slurpees.

But on the other hand, there are places and things that never advertise and they're great! I like Top Pot donuts in Seattle. Great donuts, no advertising!

But on the other hand, there are places and things that never advertise and they're great! I like Top Pot donuts in Seattle. Great donuts, no advertising!

Think about beer. The best beers have no commercials. They don't need them. The worst beers have the best commercials. Think about the ones that air during the Superbowl. ;)

^ I think that comment is insightful enough to deserve an honorary degree in philosophy. :lol: