Tandem Cycling - BURLEY MARKETING MAN OWES APOLOGY to our group
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09-05-06, 12:17 PM
A current employee of the now-defunct "cooperative" told me there is a big meeting today regarding the new buyer for the "corporation". With the recent posting of the newspaper article regarding Burley's financial problems, and the pending announcement of a new buyer (who is expected to sell and/or turn around the business within the coming year), it's clear the marketing man at Burley wasn't either informed to what was going on with the business (which, in itself, is a scary and very unprofessional business environment to be working within); or, more probably, was outright lying when stating that everything was "fine" at Burley, and there was no intention to sell the business. It's not clear why he just couldn't say "no comment" if there were concerns about leaks. It's one thing to try and put a positive spin on a very bad situation; it's another to outright fib to the cycling community. I know that I won't be purchasing anything Burley until I'm sure where the company is headed!
09-05-06, 01:54 PM
So how many times are you going to post this?
Here's what the Burley fellow said:
I am sure that you are all familiar with Mark Twain's statement, "The rumors of my death have been greatly exaggerated." This is the case with Burley. We are alive and well, and demand for our product has been surpassing all of our expectations. Our biggest problem at the moment is being capable of producing enough tandems, trailers, road bikes and recumbents to meet the demand - thus the long lead times that some have unfortunately experienced.
As many of you know there have been a few changes recently. I can assure you that all of the transitions have been in a positive direction for Burley and with a motivation to maintain the values that we have always held.
If anyone has any questions or concerns, they are always welcome to call us, or you can email me directly through bike forums or at my email address below.
Which is the part you are objecting to, for my interest?
Any interaction as informal as an internet forum is bound to have a bunch of questionable information in it. "The gospel" is more than one can expect.
09-06-06, 09:47 AM
I'd comment, but the juice ain't worth the squeeze...
09-06-06, 09:57 AM
(I apologize for the double post if it bothered anyone. Just figured this was a combination category issue).
I hope the following clears up a few issues that some of you have raised regarding the Burley situation. And, no, I don't work for a competing company; but, yes, I've had several friends that have been impacted by the behavior that has taken place at the former cooperative - and the earlier posts are the sole reason to make sure the other side of the story gets told. The article I referred to was posted in the tandem section months ago from the local Register Guard on the financial situation of the business, and the losses being experienced; the marketing man was, I believe, "Cary"; who made comments referring to the article and other posts that everything was "fine" at the business, and that there was no intention to sell the business. My post(s) was in response to the marketing/sales spin put out by a business that possibly could lead consumers to purchase product(s) without all the current information on the health and stability of that business (which could effect warranty issues, etc.). I've also gotten burned in the past with marketing/sales proclamations about how great a new product was, etc.; only to find I wasn't being given the full story. I don't think Burley will go out of business. I imagine they will survive in some form much like Cannondale made it through their bankrupcy transition.
09-06-06, 10:01 AM
I can always appreciate a sense of humor ...
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