Road Cycling - Giro - Versus ads - target market?

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vpiuva
05-20-07, 09:25 PM
A bike company I expected, but powerchairs and natural male enhancement? Who makes these marketing decisions?

chrisvu05
05-20-07, 09:38 PM
A bike company I expected, but powerchairs and natural male enhancement? Who makes these marketing decisions?

there are alot of old men who cycle....as far as the natural male enhancment there are alot of men who cycle...
filtersweep
05-20-07, 11:16 PM
What ads? Watch it on Eurosport.

biffstephens
05-20-07, 11:20 PM
TIVO

and

Cycling.tv
oilman_15106
05-21-07, 06:58 AM
If they would put the thing on at a set time of day the advertisers might be able to buy the ad time to match the program. 2:30 EST this week 5:30 EST last week, next week take a guess. Probably had bass fishing or something scheduled when the ad time to the electochair company was sold.
ri_us
05-21-07, 08:15 AM
OLN has precious few advertisers. So, these companies are on all the time, regardless of the programming. Your confusion is ther eason OLN's business model is almost as dumb as Phil's commentary - bull riding, sailing, cycling and hickey don't have much audience cross over.