bertt
07-22-03, 05:51 PM
When a person receives the yellow jersey they also get a yellow stuffed animal. What is the meaning of the stuffed animal?
Road Bike Racing - Another TdF yellow jersey question
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TandemGeek
07-22-03, 06:15 PM
You mean you don't watch Bobkie answer the Email???
Credit Lyonnais -- a bank in France -- has been the sponsor of the Yellow Jersey and a major sponsor of the tour for 23 years and as you can probably surmise from the bank's name, the Lion is their mascot. Therefore, every time the Yellow Jersey is awarded the winner gets a stuffed lion handed to them as part of the presentation ceremony. I believe the folks in Europe call this marketing.
Credit Lyonnais -- a bank in France -- has been the sponsor of the Yellow Jersey and a major sponsor of the tour for 23 years and as you can probably surmise from the bank's name, the Lion is their mascot. Therefore, every time the Yellow Jersey is awarded the winner gets a stuffed lion handed to them as part of the presentation ceremony. I believe the folks in Europe call this marketing.
bertt
07-23-03, 08:39 PM
I knew it had to be something simple like that. I can't beleive I missed the link between the two ( shaking head and laughing ). Thanks for the reply.
FOG
07-25-03, 06:59 PM
At least the French didn't sell the name of the tour, otherwise it would be the Tour De Credit Lyonais, or if they didn't pony up the euros, maybe the Tour Microsoftique