Foo - Web Stats - help in interpretting

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View Full Version : Web Stats - help in interpretting


Air
12-04-07, 08:06 AM
I'm running stats on a website I do some work on and I got some strange results, was wondering if someone has a simple explanation.

We're running Google Analytics along with Webstats, here's some data from November:



Item......................................................Accesses..................Bytes........... ..........Visits
All Files Served: ............................... 4,724,063.........58,747,462,127..............235,937
Page Views:..........................................125,333...........1,676,860,277...............229,54 6
Unique Visitors: (Best Method)...........144,629
Home Page Views:.................................31,024...............472,564,360................17,796

Executive Summary
144,629 unique visitors came to the site, as determined by typical behavior of browsers with a non-rotating IP address and including a projection of the true number of visitors with rotating IP addresses.

The web site received 235,937 visits. A typical visitor examined 12.45 distinct files before leaving the site. A typical visit lasted for 2.61 minutes. The longest visit lasted for 1,439 minutes.

The web server was visited by 113 distinct users accepting cookies, as determined by individual user-identifying "cookies" received at least twice.

Visitors came from 376,465 distinct Internet addresses.

The web server delivered 14,607 unique documents one or more times each.

Compared to:



http://farm3.static.flickr.com/2113/2086811066_196ec72d7e.jpg




According to two banners that haven't changed over the last period, between 116,000 and 119,000 times respectively that those two banners were accessed over the same amount of time

1) According to webstats how could there be MORE unique visitors than page views?

2) What number would you use to report impressions? 144k, 125k, or 103k?

3) How many hits would you say the homepage gets? 31k, 17.7k, or 15k?

If there are other statistical packages you think might be better let me know too, webstats seems to double talk in a really confusing way (even their definitions change from page to page).

Thanks!


Stacey
12-04-07, 08:09 AM
42

twahl
12-04-07, 09:20 AM
I concur with Stacey.


ModoVincere
12-04-07, 09:35 AM
All I know is that 144,629 uniquie ID's visited what ever site this was, over some period of time in November.

The Human Car
12-05-07, 08:03 PM
1) Possible answers: There are files being downloaded (non-HTML files) through links on another site (like PDF’s or pictures.) And/or Webstats is under guessing the number of rotating IPs
2&3) This is America, report the biggest number.

Disclaimer: I have never used Webstats

Only 113 distinct users accepting cookies??? You’ve got a paranoid bunch visiting your site.

Air
12-06-07, 02:03 AM
1) Possible answers: There are files being downloaded (non-HTML files) through links on another site (like PDF’s or pictures.) And/or Webstats is under guessing the number of rotating IPs

See, I was thinking that. However by definitions of webstats:

Accesses: An "access" is a single, successful request made by a web browser. Every successful request for any resource on the web server, whether for an image or a document or for another type of information, is regarded as an access.

Visit: "visit" consists of one or more accesses made by the same visitor, with no more than a certain time interval between accesses.

So by definition it seems impossible for there to be more visits than accesses.