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http://www.streetsblog.org/2008/04/16/ad-nauseum-the-humiliated-cyclist-take-two/
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Of course he couldn't ride a full size bike... he sold his bike years ago for gas money.
Of course, in this one, you'll notice that the guy is passed at one point by a "real" cyclist....
Seems like this one, the joke is more on the pitiful cager with no options, than on the "impracticality" of bicycle-commuting, in the other ad.
If I cared it would be better if:
-They showed him looking back before merging instead of just giving signal and merging.
-On the freeway interchange overpass he was in right most lane instead of left lane.
Al
I'm getting sick of all this whining about commercials using bikes and cyclists as a point of humor.
People need to get over it. There are bigger things to worry about.
If I cared it would be better if:
-They showed him looking back before merging instead of just giving signal and merging.
-On the freeway interchange overpass he was in right most lane instead of left lane.
Al
Those trivial details? Although the ad was a bit lame, I thought it was nice that they at least presented the guy in the road like he belonged.
I'm getting sick of all this whining about commercials using bikes and cyclists as a point of humor.Could you please point out who was whining in this thread? (clue: post number 5)
To be fair, this isn't a State Farm ad.
-D
I'm getting sick of all this whining about commercials using bikes and cyclists as a point of humor.
People need to get over it. There are bigger things to worry about.
Media portrayals matter. It's perfectly fair to discuss and debate them, especially in a forum devoted to advocacy. Of course, some criticisms are unwarranted, and then it's fair to criticize the criticism. But saying it's never OK to discuss commercials is just silly.
I don't go into the BMX forum and tell them to stop discussing bunny hops or whatever else it is that they discuss there. I'm not interested, so I spend time elsewhere.
If you think people shouldn't discuss commercials, skip the threads that discuss commercials. Maybe you're the one who "needs to get over it. There are bigger things to worry about." If reading threads "about commercials using bikes and cyclists" makes you "sick," maybe you shouldn't read them.
Your post reminds me of that old (very old) joke:
Patient: Doctor! Doctor! It hurts when I do this.
Doctor: Then stop doing that.
Media portrayals matter. It's perfectly fair to discuss and debate them, especially in a forum devoted to advocacy. Of course, some criticisms are unwarranted, and then it's fair to criticize the criticism. But saying it's never OK to discuss commercials is just silly.
I don't go into the BMX forum and tell them to stop discussing bunny hops or whatever else it is that they discuss there. I'm not interested, so I spend time elsewhere.
If you think people shouldn't discuss commercials, skip the threads that discuss commercials. Maybe you're the one who "needs to get over it. There are bigger things to worry about." If reading threads "about commercials using bikes and cyclists" makes you "sick," maybe you shouldn't read them.
Your post reminds me of that old (very old) joke:
Patient: Doctor! Doctor! It hurts when I do this.
Doctor: Then stop doing that.
Advocacy does not equal whining, if you think it does, perhaps you should no longer come to this forum.
The insurance company offers car insurance, not bicycle insurance, so perhaps it was illustrating a point in a tongue in cheek manner that have absolutely nothing to do with cycling or "cycling culture" or whatever, in the same way that people watched the Energizer Bunny commercial for years and it didn't make us all hate rabbits. Seriously, if you want to single out a business for portraying bikes not as viable transportation, but merely children's toys, I can see a good case for blaming Walmart, because that's exactly the sort of facsimile bikes they sell.
This silly commercial having a direct effect for good or ill on how those perceive you? Uh, no. Raising a bunch of drama on the internet? I'm sure everyone at that company will have a hell of a lot of respect for all the hardy commuting cyclists out here after reading the dumb e-mails you guys are foaming at the mouth and writing.
Just do me a favor, don't compare yourselves to MLK or Ghandi in the letters, okay? :lol:
I take it as humorous, Their message was presented pretty clearly, in a humorous way.
People are lazy and want to avoid anything that resembles excersize, or looking foolish.
All these comments and no one mentions the car passing on the right shoulder.
ken
That ad was funny. I'm impressed with his leg speed.
Media portrayals matter.
I totally agree.
I'm just more concerned with the portrayals that depict every car driver as master of the universe, Zoom Zooming his way across the asphalt jungle like some Mad Max meets James Bond hero.
Like this (http://www.youtube.com/watch?v=c2nvAFOk7x0)one?
Advocacy does not equal whining, if you think it does, perhaps you should no longer come to this forum. . . .
Some of the criticism is whining. Some is fair criticism.
Just do me a favor, don't compare yourselves to MLK or Ghandi in the letters, okay? :lol:
I agree. I frequently criticize people who compare cycling rights to the 1960's Civil Rights marchers or cops at CM rallies to Nazis. But again, it's perfectly fair to criticize media portrayals.
http://www.streetsblog.org/2008/04/16/ad-nauseum-the-humiliated-cyclist-take-two/
Two things:
1. I actually thought this was funny. They obviously pull it out of proportion by showing him on a free way, and successfully riding in heavy traffic.
2. They did show him trying to keep up with a successful commuter (or messenger). Giving us some validity while making fun of us.
And there was no ugly sarcastic comment about our sensible clothing.
I was very impressed by the VC riding and effort put in by the guy but really, the message was, life can be hard after a car accident. Who's fooling who here? It mocks cycling as a commuting option. With the man in a suit riding a kids bike, how can you miss it?
To be fair, I've seen lots of other ad's that show cycling in the city to be tremendously virile or others that show cycling to be wonderfully relaxing. It just depends on what it is the advertisers want to sell. In this instance, they're selling commuting by motor vehicle. No wonder they're mocking cycling.
I don't cause the destruction auto's do and I subsidize the medical system so those individuals who choose to commute in those expensive and dangerous autos can continue to do so. The joke's on them.
I thought this was about the new version of the State Farm ad that shows the guy in bike shorts and suit. They dropped the gal making fun of him at the end... at least in the version I saw yesterday.
Az
The only thing missing in this commercial was the clown suit and the circus parade.
The only thing missing in this commercial was the clown suit and the circus parade.
the business suit and traffic weren't those?
the business suit and traffic weren't those?
If you're going to make an "over the top" commercial, might as well go all the way.
I thought the man on the bicycle was being very VC.
Look at his choice of lane position again.
At one point , he is at the rightmost of the traffic lane, and a car passes him on his right (the shoulder).
I thought the man on the bicycle was being very VC.
Look at his choice of lane position again.
At one point , he is at the rightmost of the traffic lane, and a car passes him on his right (the shoulder).
This commercial, I feel is what most US motorists' perception of people who commute by bicycle, and with that many cars behind me and a shoulder wide enough for a car to pass easily, I'd have moved right and be letting them pass to the left happily than to the right in a vile mood.
Maybe you can get the title changed to Farmers instead of State Farm... They're not the same company and it's important to be accurate in cases like this.
Maybe you can get the title changed to Farmers instead of State Farm... They're not the same company and it's important to be accurate in cases like this.
Accuracy, like credibility, has little bearing in the AnS forums.
no one's made a comment about an insurance company profiling a helmet less cycle commuter? Don't insurance companies refuse to allow the participation of a helmet less cyclist in events where the greater danger of automobiles don't even exist?
a shoulder wide enough for a car to pass easily, I'd have moved right and be letting them pass to the left happily than to the right in a vile mood.
Most everyone would. There was no compelling reason (intersection, debris, narrow width) to not use the shoulder in this particular case.
Al
I totally agree.
I'm just more concerned with the portrayals that depict every car driver as master of the universe, Zoom Zooming his way across the asphalt jungle like some Mad Max meets James Bond hero.
There should be a 'Truth in Advertising' clause in car ads. Rather than a driver driving that 300hp car down twisty roads at extra legal speeds(a lot of times looks like Rt 1 in California) they should show it sitting in traffic or crawing at 5-2 MPH in stop and go traffic.
Until people stop thinking of their car as an extension of their being (and some men think of it as an extension of their you know what) people will still keep buying cars that don't make sense or ignoring other commuting options.
Like this (http://www.youtube.com/watch?v=c2nvAFOk7x0)one?
Ooooh!!!! That is classic!!!!
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