http://um.puma.com/

Um...

I like the glowy! And the kitty! But it's probably horribly overpriced for a single speed city bike...

It's a really nice attempt to recycle a horrible design that was already addressed in this forum. I wouldn't pay 100 bucks on that bike.

I think 2007 version was 1300 and they expect 2008 model to be more. Kanye West seems to think it's cool... I'll pass too.

If I was at Puma/Nike/Reebok/Abercrombie/insert whoring sports brand name here and wanted to catch the urban market I'd do one of two things.

1) Import and badge engineer a cool minibike like the Kuwahara Gaap
2) Mass produce a hipster-friendly fixie road bike [like a Steamroller or Langster] that comes with matching clippy shoes and Freitag-style courier bag.

Hipsters would lap 'em up. (http://stuffwhitepeoplelike.wordpress.com/2008/02/10/61-bicycles/)

I'm with you LP. Just give away about 500 of those to some celebrities and get the right snapshots with them riding the bikes and the marketing campaign is done.