Advocacy & Safety - Bad press?

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View Full Version : Bad press?


closetbiker
11-28-03, 04:50 PM
Our local paper is running "Gridlock - a 10 part report on how we can get things moving again in our city"

It started with a survey that 2700 completed and has featured stories on different types of commuters and how they commute, traffic reporters and what they see, bottleneck areas, and municple planning experts all describing what the problems are and what we can do to improve them.

I was featured in todays paper representing commuting by bicycle. During the interview, that lasted over an hour in which we talked about many things, his eyes lit up when I let out that I had been in an accident with a car. I quickly stressed that people walking and travelling in cars and get into accidents too, and that riding a bicycle is not any more dangerous tan any other way of getting around, but, as I expected, the headline this morning read, Hit by a car, he loves riding bicycle anyway.

I sent off a rebuttal letter, but I think the damage is done even if they do print the letter.

Is this irresponsible reporting because they have scared off potential riders because they don't want to be in an accident with a car as I have been and therefore, kept people in cars, worsening the traffic situation?

I'll clip the article and response letter.

http://farm2.static.flickr.com/1360/581012441_f9ee90a7d3.jpg

The Province Specials
Hit by a car, he loves riding bicycle anyway

Biking to work is a lot of fun, unless you get hit by a car.

Brad Kilburn went over the side of a car one day on his way to the airport, but he mentions it almost as an afterthought.

"My knee was wrecked and I had surgery," says the 43-year-old Richmond resident. "The fault was the car's. She pulled out and I bounced over the hood and tore knee ligaments."

After 18 years of commuting, nothing can get Kilburn off his beloved $180 special. He's one of up to 17,000 Lower Mainland commuters who cycle to work each day. Those on two wheels make up two per cent of all commuting trips.

Co-workers at Air Canada tease him every night as he pulls on his tights for the 13-kilometre, 27-minute ride home over the flats.

"Their comments are a combination of scorn and admiration," says Kilburn. "I tell them I've got an extra pair if they want to try them on."

Kilburn's love affair with the two-wheeler goes back to the early 1980s, when he was settling into life as a husband and father.

After putting away the drums in a band -- "We were signed by A&M at the same time as Bryan Adams" -- Kilburn decided to clean airplanes for Air Canada and bike to work from Steveston, partly to save money.

"Before you know it, I had the bug. It was easy and I enjoyed it."

Neither wind nor rain, sleet nor snow will keep him off his pedals.

"Once you're out, the rain is no big deal," says Kilburn. "it’s OK, I own a towel.

"You don't have to pay a lot of money. I bought a used police bike for $90 and picked up parts on sale. A bike is so simple, just about anybody can fix it."

Over the years, Kilburn has saved more than $5,000 per year on car payments, maintenance, insurance, gas and parking.

The money has allowed him to live close to work rather than further out in the Valley.

"My Abbotsford friends saved $40,000 on their homes, but if you eliminate their car, it would have paid for the difference in housing," he says. "Bike maintenance runs under $100 a year. New tires are $40 and brake pads $10."

If Kilburn could change anything, it would be traffic enforcement.

"Some guys squeeze an inch by you every time. People get away with what they can because there is no enforcement."

Vancouver statistics show that about one cyclist dies on the road each year.

"People think I'm an oddball for riding my bike," says Kilburn, "but I think they're odd for driving their cars."

kspencer@png.canwest.com
© Copyright 2003 The Province



I must commend The Province for running an in depth series of stories that deals with the important issue of gridlock in the Lower Mainland, and I appreciate the coverage given to commuting by bicycle. However, I have to express my disappointment at the inaccurate emphasis on the risks of commuting by bicycle when in actuality all road users face similar risks.

Many people have told me they would ride their bikes to work, but don't because they are too afraid of being in an accident. Yes, I was hit by a car which resulted in an injury that was (somewhat) serious, but so did 34,500 other motorists or pedestrians in B.C. that particular year. There is no evidence that shows cycling to be any more dangerous than any other form of transportation. Your article also mentions that every year, one cyclist dies on the roads in Vancouver, but what is not told is that every day, one motorist dies on the roads in B.C.

Brad Kilburn


Chris L
11-28-03, 05:20 PM
Is this irresponsible reporting because they have scared off potential riders because they don't want to be in an accident with a car as I have been and therefore, kept people in cars, worsening the traffic situation?

I don't think it's overly surprising to be honest. I think a journalist or editor somewhere saw the "hit by a car" thing and thought "there's a story!" I suppose the positive spin to come off it (if there is any) is that it shows that not everyone who gets hit by a car when riding dies as a result. Incidentally, I've now been hit five times, yet to suffer more than a broken spoke.

closetbiker
11-28-03, 05:30 PM
I think a journalist or editor somewhere saw the "hit by a car" thing and thought "there's a story!"

Yeah, if it bleeds, it leads.


I suppose the positive spin to come off it (if there is any) is that it shows that not everyone who gets hit by a car when riding dies as a result

My daughter said the very same thing, yet, of all the drivers that have been profiled, I'm sure one or more have been involved, at some time in their driving career, in an accident on the road and yet nothing has been mentioned about those accidents.

Cars crash every day and no one blinks, a cyclist is hit and it's "By God, he's had an accident! Why was he riding a bike? Does he have a death wish?"


Poguemahone
11-28-03, 06:45 PM
Ah, it looks okay to me. I like the fact he wrote about the cash savings of cycle commuting. Make 'em think about their pocketbooks some.

I've been commuting 20+ years as an adult and have never been hit by a car in that time, though I've had numerous close calls. I was hit head on by a car at age eleven when riding my bike to school, however. Flipped over it, landed on my feet on the far side of the car, broke the middle finger on right hand, that's all. Got to walk around school for six weeks giving everyone the finger-- middle school heaven.

Ah, Vancouver. Too bad I can't go back there-- I might run into my ex. I think I'll stay in the other Richmond and enjoy myself.

closetbiker
11-28-03, 07:28 PM
Ah, Vancouver. Too bad I can't go back there-- I might run into my ex. I think I'll stay in the other Richmond and enjoy myself.

That's quite a bit of a bigger buffer than my from Richmond (1 bridge away)!

LittleBigMan
11-28-03, 08:46 PM
"Yes, I was hit by a car which resulted in an injury that was (somewhat) serious, but so did 34,500 other motorists or pedestrians in B.C. that particular year."

You did a good job, Brad. Don't give up on your message. It's not your fault that objective reporting can be less frequent than Haley's comet. But remember, if you can, that people who read the news can be more discriminating than those who write it.

My hat's off to you! Keep up the good work.


Peter

Pat
11-30-03, 03:05 AM
Well, Brad you did do a good job.

But think of the reporter's point of view. Remember reporters are exposed to all sorts of special interests' people, and many out and out cranks and nuts. All of them want the newspaper to tell their story for free and in excruciating and boring detail.

Well, newspapers make money by selling advertising. Advertising rates are driven by circulation (number of papers sold). So the more people who buy the papers the better. And what would you write to sell papers? I know what I would write to sell papers.............. SEX and VIOLENCE!!! Now if you had a story of having sex while riding a bicycle well I would write it up if I were a reporter. But failing that, if you mentioned getting hit by a car well that would go in each and every time. Much as I believe in the message of getting our story out, I have to admit that a good story about getting clobbered by a car beats out bicycle education literature for human interest each and every time.

closetbiker
11-30-03, 09:09 AM
newspapers make money by selling advertising... And what would you write to sell papers? ...if you mentioned getting hit by a car well that would go in each and every time.

which, of course why I'm angry with myself. I knew I should have thought about what to say before the reporter came over, instead I just let go with a stream of conciousness where I let out the accident. I knew I should have thought of what I didn't want him to write about and avoided those subjects. Now people have looked at the page, saw a guy on a bike and the bold headline, Hit by car, and have thought, I don't want to get hit by a car, I'll stay away from riding a bike, or, get those bikes off the road, someones going to get hit by a car!

Still, what's that old saying? There's no such thing as bad press? I wonder about it here though.

Incidently, the paper came this morning and my letter didn't make it in. Maybe tomorrow.

pinerider
12-01-03, 05:54 AM
Still, what's that old saying? There's no such thing as bad press? I wonder about it here though.



On the other hand, maybe more potential commuters will read the article and decide to try biking to work. Seriously, how many non-bikers would be interested in reading an article headlined "Richmond man bikes to work every day"

Consider yourself fortunate that the rest of the article is well written and from a favourable viewpoint. I have dealt with 3 different local newspapers 9 or 10 times over the past 10 years with issues at work, they get the story right about 50% of the time.

closetbiker
12-01-03, 09:18 AM
The Province ran the letter this morning, along with a large reprint of the photo that ran with the original story and a bold headline stating "Bicycle deaths nothing compared to vehicles". A real attention grabber.

I guess that's the best I could hope for, and it seems the sensationalist paper has done it again!

P.S. only one other thing was wrong. If you can see by my avatar, it wasn't the drums I put away :p