Velodiva
Tandem Couples Around the World Living Their Dreams
http://i170.photobucket.com/albums/u250/rallen94402/SantanaBrochurejpeg.jpg
http://i170.photobucket.com/albums/u250/rallen94402/SantanaBrochurejpeg.jpg
Tandem Couples Living Their Dreams
The BikeForums Team
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BloomingCyclist
When the Santana summer issue arrived a few days ago I was casually leafing through when your photo you had shared on the forum earlier (pictures of tandem couples having fun) of you both in your full racing kit lept out.
http://www.bikeforums.net/showthread.php?t=391947
Congrats for making it into the magazine and best wishes on a fun and successful 2008 racing season. The European site usually posts a pdf file of the Santana catalog within a few weeks of the paper hard copy being delivered so eventually you can have that page in high res file if you would like. As of a couple of days ago, they just had the one that came out in the winter. It's nice that enough is happening in Santana's business in bikes and trips that they needed to have this mid-year publication.
Bloomington, IN
http://www.bikeforums.net/showthread.php?t=391947
Congrats for making it into the magazine and best wishes on a fun and successful 2008 racing season. The European site usually posts a pdf file of the Santana catalog within a few weeks of the paper hard copy being delivered so eventually you can have that page in high res file if you would like. As of a couple of days ago, they just had the one that came out in the winter. It's nice that enough is happening in Santana's business in bikes and trips that they needed to have this mid-year publication.
Bloomington, IN
TandemGeek
It's nice that enough is happening in Santana's business in bikes and trips that they needed to have this mid-year publication.
It's always interesting to compare the most current sales catalog with the prior edition just to see what prompted the change, and for clues about what else may be in the works. I want to say this is the first time I've seen a "season" like summer called out in the title, as previous editions I still have sitting here on my reference shelf were:
Annual Gear & Trip Issue [2002 Buyers Guide]
Year 2001 Advanced Technology Guide
2002 - no subtitle, just Tandems & Tandeming
2002-03 Ultimate Getaway Guide
2003 Preview Issue
2004 Gear & Trip Guide
2006 Gear & Trip Guide
2007 Gear & Trip Preview
2008 Preview
The biggest driver for this edition are the firmed-up pricing and dates for the '09 international tour, the addition of the 3 US domestic tours, and pre-sale for 2010! Clearly, the touring business is going strong.
On the two-wheeled product front, most of the pricing changes came out in the 2008 Preview edition and the only real new-news here is a move to a new house-branded source for what I must assume is a caliper brake equipped carbon fork... a similar step to Santana's previous switch to a house-branded carbon crankset. As one might expect, the Reynolds Ouzo Pro's ala carte price went up from $479 to $579 and the new Santana Team carbon fork now occupies the $479 price point. The Sweet 16's look to be about $50 more, but that's about it for pricing changes. I suspect the fork changes, perhaps some upcoming changes in wheels, and disc brake refinements may have been the driver behind omitting those 'chapters' from this edition of the catalog.
The only thing that I've found somewhat interesting with each passing year is how the one-time highly visible competing brands of tandems that appeared in the catalog photos have disappeared. Frankly, it always struck me as being a bit odd that a manufacturer would have someone else's products depicted in their sales catalog but it did give it a more generic "tandem guide" look given the covers have always been devoid of Santana branding and for a while even had Shimano ads on the back cover.
Anyway, and overlooking some of the heavy-handed marketing spin, as an enthusiast I've see Santana's publication as one of the most effective tools for drawing folks to learn more about and even take up 'Tandems & Tandeming' than any other individual, firm, or organization has ever developed and for that I'm thankful. I can still recall pouring over every page of the '95 edition and, as you'd expect, our first tandem was a Santana. So, hats off to Santana for investing the time and effort in creating an advertising instrument that goes well beyond selling a product and, instead, sells all aspects of the tandem lifestyle.
It's always interesting to compare the most current sales catalog with the prior edition just to see what prompted the change, and for clues about what else may be in the works. I want to say this is the first time I've seen a "season" like summer called out in the title, as previous editions I still have sitting here on my reference shelf were:
Annual Gear & Trip Issue [2002 Buyers Guide]
Year 2001 Advanced Technology Guide
2002 - no subtitle, just Tandems & Tandeming
2002-03 Ultimate Getaway Guide
2003 Preview Issue
2004 Gear & Trip Guide
2006 Gear & Trip Guide
2007 Gear & Trip Preview
2008 Preview
The biggest driver for this edition are the firmed-up pricing and dates for the '09 international tour, the addition of the 3 US domestic tours, and pre-sale for 2010! Clearly, the touring business is going strong.
On the two-wheeled product front, most of the pricing changes came out in the 2008 Preview edition and the only real new-news here is a move to a new house-branded source for what I must assume is a caliper brake equipped carbon fork... a similar step to Santana's previous switch to a house-branded carbon crankset. As one might expect, the Reynolds Ouzo Pro's ala carte price went up from $479 to $579 and the new Santana Team carbon fork now occupies the $479 price point. The Sweet 16's look to be about $50 more, but that's about it for pricing changes. I suspect the fork changes, perhaps some upcoming changes in wheels, and disc brake refinements may have been the driver behind omitting those 'chapters' from this edition of the catalog.
The only thing that I've found somewhat interesting with each passing year is how the one-time highly visible competing brands of tandems that appeared in the catalog photos have disappeared. Frankly, it always struck me as being a bit odd that a manufacturer would have someone else's products depicted in their sales catalog but it did give it a more generic "tandem guide" look given the covers have always been devoid of Santana branding and for a while even had Shimano ads on the back cover.
Anyway, and overlooking some of the heavy-handed marketing spin, as an enthusiast I've see Santana's publication as one of the most effective tools for drawing folks to learn more about and even take up 'Tandems & Tandeming' than any other individual, firm, or organization has ever developed and for that I'm thankful. I can still recall pouring over every page of the '95 edition and, as you'd expect, our first tandem was a Santana. So, hats off to Santana for investing the time and effort in creating an advertising instrument that goes well beyond selling a product and, instead, sells all aspects of the tandem lifestyle.
jgg3
And, promoting out-of-phase cranks!
zonatandem
First time we recall 'tana emphasizing 'racing' . . . good TT photo!
Recall when the Duet Classic Tandem Race came about in Eugene, Bill offered a premium of $500 if it was won an a Santana. So far unclaimed!
Recall when the Duet Classic Tandem Race came about in Eugene, Bill offered a premium of $500 if it was won an a Santana. So far unclaimed!
Red Rider
Thanks for sharing! What a great article!
Smooooth
We just ordered our titanium santana. See what happens when you are nursing an injury...
Nice article :thumb:
Nice article :thumb:
Hermes
We just ordered our titanium santana. See what happens when you are nursing an injury...
Nice article :thumb:
Holy Moley...congrats....:thumb:
Nice article :thumb:
Holy Moley...congrats....:thumb:
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