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We all know it: SEX SELLS. They buy SUVs they don't need because they have been told they are sexy...
"In the case of SUV consumers, the auto company marketers start by implanting the subliminal message you can be tough, independent and sexy..."
http://www.phaster.com/road_trips/suv_review_why_they_suck.html
And we go to those auto shows we are greeted by sexy ladies in scanty clothes.
So it is that we, the Banana Revolution, dare to put sex and biking together. Why not, they come together in Holland too...
"Sexual democracy becomes central even more than religious freedom when discussing the Dutch vision of democracy."
http://www.bidoun.com/issues/issue_10/05a_all.html
Actually, I propose a "Dutch Package," where issues normal to the Dutch --gay rights, bike facilities, prostitution and marihuana-- are discussed in less open societies. :eek:
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Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Sorry, but I have a different concept of sexy. Luckily that concept hasn't been shaped by TV.
This is my idea of sexy... :eek:
http://dahon.com/us/curved3.htm
Yep, lots of curves and Ferrari red. It's kind of petite for my 6'1", 220 lbs, but I've got other bikes and this is all I need in many occasions. I'll take it out next month for a long term affair. :D
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
That's right. But we can teach them, right? :D
All my bikes are sexy. Even a trike that I've got...
http://www.performancebike.com/shop/profile.cfm?SKU=24438&subcategory_ID=3060
I get of a lot of looks on it. It must the bike!
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Me thinks you are missing the point. What the ad says is if you buy this bike, you will be able to have sex with the woman pictured in the ad.
As far as the sex analogy goes for cycling, I would say that feel and enjoyment go a lot further than appearances. ;)
We all know it: SEX SELLS. They buy SUVs they don't need because they have been told they are sexy...
[Snip]
So it is that we, the Banana Revolution, dare to put sex and biking together. Why not, they come together in Holland too...
Actually, I propose a "Dutch Package," where issues normal to the Dutch --gay rights, bike facilities, prostitution and marihuana-- are discussed in less open societies. [/I] :eek:
Actually when I read a post like the OP from someone who claims to be a member of "we, the Banana Revolution" promoting/selling bicycling culture, this is product image I think the public will see:
That was a featured film at Filmed By Bike (http://www.filmedbybike.org/about.html). Excellent. :D
Me thinks you are missing the point. What the ad says is if you buy this bike, you will be able to have sex with the woman pictured in the ad.
I thought if I bought a bike, lost a nut, won a tour and divorced my wife I'd have a shot at nailing a Rock Star.
http://www.pezcyclingnews.com/photos/features/coady/dscy-rob-sheryl.jpg
The alternative was drinking my milk
http://media.smays.com/images/crow_milk.jpg
I thought if I bought a bike, lost a nut, won a tour and divorced my wife I'd have a shot at nailing a Rock Star.
The alternative was drinking my milk
Nope. Drink beer, smoke cigarettes, or buy a Real Bike. Babes dig guys who are Real Serious in their sinful pleasures.
We all know it: SEX SELLS. ....[/B]
Hmmm...well lets not forget, athleticism sells, as well. We need to promote the image of cyclists as athletes...endurance (touring), power (racers) and stamina (tour de france type things.)
In addition, since cycling burns so many calories we can promote it as healthy for ourselves, as well as the planet.
Buns of steel!
roughstuff
Actually when I read a post like the OP from someone who claims to be a member of "we, the Banana Revolution" promoting/selling bicycling culture, this is product image I think the public will see:
Actually, the main T-shirt ("we will take the lane", no sexual innuendo) doesn't give me ANY commission. The whole point is that we fight the Law of the Jungle in this way...
The Big Fish eats the Little Fish. Well, unless the Little Fish get organized...
Having fun clowns is nice too. Biking is a lot of fun!
I just went for a spin on sand and had a blast!
Try that with an SUV. :o
I thought if I bought a bike, lost a nut, won a tour and divorced my wife I'd have a shot at nailing a Rock Star.
http://images.evalu8.org/images/crow-alps320.jpg
The alternative was drinking my milk
http://media.smays.com/images/crow_milk.jpg
Hey, maybe you can even land a commercial for the dairy industry. :rolleyes:
Me thinks you are missing the point. What the ad says is if you buy this bike, you will be able to have sex with the woman pictured in the ad.
And how much is the bike!!!???;)
To be honest it's only fair marketing wise, and if it helps people ride more, why not? It's better for America to have a healthy society anyway.
However, I think this method of advertising is just too easy, and really question the people who buy into it.
Nope. Drink beer, smoke cigarettes, or buy a Real Bike. Babes dig guys who are Real Serious in their sinful pleasures.
Thanks, I-Like-To-Bike. The pciture you posted may be the most wonderful I have ever seen anywhere:
http://bikeforums.net/attachment.php?attachmentid=70796&d=1209929204
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Is she selling a bike or a wrench? If that bike needs a wrench already I don't want it. Personally I like the way she's holding the wrench and I would probably buy one of those.
I just went for a spin on sand and had a blast!
Try that with an SUV. :o
Let me correct myself: Some find "fun" on the sand or mud with an SUV, but it takes more destruction and property damage... :eek:
http://www.youtube.com/user/HummerTUFF
Is she selling a bike or a wrench? If that bike needs a wrench already I don't want it. Personally I like the way she's holding the wrench and I would probably buy one of those.
Not if she uses the wrench as a hammer... :crash:
Nope. Drink beer, smoke cigarettes, or buy a Real Bike. Babes dig guys who are Real Serious in their sinful pleasures.
I love the SA ad! But someone in the advertising department really dropped the ball. I can't think of anything more nerdy, dorky and fred-like than a Sturmey Archer hub (I have several), so juxstaposing a sext girl next to an SA hub is sort of incongruous.
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Is she selling a bike or a wrench? If that bike needs a wrench already I don't want it. Personally I like the way she's holding the wrench and I would probably buy one of those.
No, no. She is the wrench (yes, with an "r"). The point is: If you can afford this bike, your mechanics will look like this...or you can afford to pay one that does.;)
Sex sells. Sex sells everything else, so why not bikes? The industry would be selling itself short if it didn't do this. In fact there needs to be more of it.
Thanks, I-Like-To-Bike. The pciture you posted may be the most wonderful I have ever seen anywhere:
http://bikeforums.net/attachment.php?attachmentid=70796&d=1209929204
(Mike, I just want to know why that dame is messin' up a nice pic of a tall brew...and for goodness' sake, what in Mother's kitchen is a bike doing there?)
:D
I love the SA ad! But someone in the advertising department really dropped the ball. I can't think of anything more nerdy, dorky and fred-like than a Sturmey Archer hub (I have several), so juxstaposing a sext girl next to an SA hub is sort of incongruous.
Oh how little you know! Biking is a good means to initiate sexual activity!
Back in my single days I used to bike to certain places in Philadelphia, especially around the Penn campus, always ready to hook up (I know all the latest lingo too :)) with some friendly young lady. My SA hubs always helped me reliably make and keep appointments with destiny!
...so why not bikes? The industry would be selling itself short if it didn't do this. In fact there needs to be more of it.
Why not, indeed!
http://img182.imageshack.us/img182/8639/ginaroadlggw5.th.jpg (http://img182.imageshack.us/my.php?image=ginaroadlggw5.jpg)
http://img148.imageshack.us/img148/9706/10760girlbikeonego9.th.jpg (http://img148.imageshack.us/my.php?image=10760girlbikeonego9.jpg)
(Mike, I just want to know why that dame is messin' up a nice pic of a tall brew...and for goodness' sake, what in Mother's kitchen is a bike doing there?)
:D
Well, Pete, somebody has to hold the beer while we drool! That is at least one of the reasons she is there. :
Well, Pete, somebody has to hold the beef while we drool! That is at least one of the reasons she is there. :
I guess it all depends on how you feel at the moment.
Tomorrow I might look at the same picture and say to myself, "WoW! What a GREAT SET OF TIRES!"
:D
(By the way, I am in complete favor of using sex to sell biking. So long as we're not talking about sex while biking...after all, this is Advocacy and Safety.)
I guess it all depends on how you feel at the moment.
Tomorrow I might look at the same picture and say to myself, "WoW! What a GREAT SET OF TIRES!"
:D
(By the way, I am in complete favor of using sex to sell biking. So long as we're not talking about sex while biking...after all, this is Advocacy and Safety.)
Unless you got real creative with a tandem. :D
This post has been better received with more commentary per hour then most other threads in this forum. Are you trying to shut down A&S or something? Make this place hospitable? Shame! :roflmao:
Perhaps we need a Marketing forum... (Where's my dirty, leering, Groucho emoticon?)
-Kurt
When I was in college long ago, the library there subscribed to a British mechanical engineering magazine. They'd have ads in there with some engineering widget and a lady in a bikini laying next to it. If you weren't used to seeing it, it just looked stupid. Kind of like putting whipped cream on a carboreutor to make it look more appealing. If you're used to seeing it, it's okay, otherwise, it just seems silly.
If you're selling a product that just really doesn't have any redeeming features in the long run, then you want to shift emphasis off the product and onto something else. So for beer and tobacco advertising, it's been the norm to use sex to sell it. For cars, this has been much less the case. I think it would be a mistake to try to market most bicycles this way.
Even linking bicycles to athleticism is a questionable move. If you want to get more athletes interested in bicycle racing, that makes sense. If you're trying to sell high-dollar high-performance bikes, that makes sense. But if you're trying to get the general public to ride bikes more, it's a step in the wrong direction, and promotes a stereotype that you don't necessarily want to promote. You want to promote it as fun, as economical, as "green", as promoting fitness (which is distinct from athleticism), etc.
If you're selling a product that just really doesn't have any redeeming features in the long run, then you want to shift emphasis off the product and onto something else. So for beer and tobacco advertising, it's been the norm to use sex to sell it. For cars, this has been much less the case. I think it would be a mistake to try to market most bicycles this way.
Well... I remember working in a machine factory back in the day when almost any calendar from a maker of mechanical parts or tools always had photos of beautiful girls holding or standing next to the product.
Almost every guy had one of those calendars on his tool box or work station. The Ridgid Tools calendars were popular.
When corporate made the guys take down posters and calendars with women on them, guess what - nobody put up calendars or posters of machine parts or tools.
So, I don't think that beautiful models were included in the advertisements because the tools "lacked redeeming value". I just think that the models enhanced the interest in the product.
http://blog.oregonlive.com/steveduin/2007/12/medium_ridgid52.jpg http://blog.oregonlive.com/steveduin/2007/12/medium_ridgid56.jpg
Oh how little you know! Biking is a good means to initiate sexual activity!
I don't advocate using a bike as an actual sex object...
"The case of a man convicted of simulating sex with his bicycle has sparked a debate about human rights and the privacy of an individual.
He was reported by cleaners at a hostel who unlocked his door and found him engaged in a sex act with his bike.
Stewart was put on the Sex Offenders' Register, which some posters said was an over-reaction by the sheriff.
Stewart admitted a sexually aggravated breach of the peace by conducting himself in a disorderly manner and simulating sex. As well as being put on register for three years, he was put on probation for the same length of time.
More than a million people have read the story on the BBC news website and it has been hotly debated on forums elsewhere.
One contributor asked: "Would they have done the same to a woman with a sex toy?"
http://news.bbc.co.uk/2/hi/uk_news/scotland/glasgow_and_west/7098116.stm
Just that biking could be sold better to the masses, the monkeys in my stories, who would stop trying to imitate the lions and their SUVs. Monkey see, monkey do... :)
Why not if it sells? Although, the hot chick in the Bridgestone picture does not make me want the bike, because it's ugly. Mostly, a sexy woman next to a bike, doesn't make me want the bike, I just like to look at the picture.
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Or work on them. What on that bike would use that wrench, anyway? Maybe the pedals? What kinda cleats is she using, anyway? And how do those heels figure into the whole seat-height thing?
Or work on them. What on that bike would use that wrench, anyway? Maybe the pedals? What kinda cleats is she using, anyway? And how do those heels figure into the whole seat-height thing?
For that matter, it appears as if she's been cycling more with her arms then her legs. :lol:
-Kurt
No hot chick will ever influence me to buy a bike...
Although come to think of it, I sure could use a new pipe threader.
Or work on them. What on that bike would use that wrench, anyway? Maybe the pedals? What kinda cleats is she using, anyway? And how do those heels figure into the whole seat-height thing?
Really... shouldn't she be at least holding a Park Wrench of some sort... :D
Really... shouldn't she be at least holding a Park Wrench of some sort... :D
To be honest, I think she's starting a service like "Triple A for Bikes"...
"We'll be on service 24-7, rain or shine, two mechanics will cost you more." :D
The chickie with the beer makes me hot. 'Cause in my imagination, that's her stein, her bike, and she's saying to me, "Here, hold my beer...," about to do something real, real stupid...
Might not be a bad idea, though. Look how long SA's been around--hard to argue with results.
The chickie with the beer makes me hot. 'Cause in my imagination, that's her stein, her bike, and she's saying to me, "Here, hold my beer...," about to do something real, real stupid...
Might not be a bad idea, though. Look how long SA's been around--hard to argue with results.
"Hol' mah beer, and watch this!":roflmao:
Bikes are beautiful and so are women.
The only thing is often the girls don't look like they could ride whatever bike they're posing with.
EG:
http://i25.tinypic.com/10s57xe.jpg
Yeah - that Vicky Pendleton can't ride for toffee. Only won 5 golds and 1 silver over the last 2 world track champs
Ps I've tried using sex to sell biking, but none of the women I know are interested.
Yeah - that Vicky Pendleton can't ride for toffee. Only won 5 golds and 1 silver over the last 2 world track champs
Interesting... Put her in different clothes and does it "sell" cycling in the same manner?
http://www.britishcycling.org.uk/images/news_lead/2002/international/08_trackwc_china_04.jpg
Well, my girlfriend, now wife, was...
Speedo
Darwin never thought that humans would draw from his theories and create a political system where the predators are glorified, enter the capitalist jungle.
And nowhere the jungle is more visible than on our roads. The dinosaurs would recognize our SUVs as well as our driving habits, "the big fish eats the little fish," "everyone fends for himself" and "might makes right." Thus the SUV is the top predator as well as a strategy for survival while the cyclist is at the bottom of the food chain. “Survival of the fittest,” is the catchphrase…
Hey, say those who know that sex sells, the ladies are supposed to pick among the fittest, and they drive SUVs. Nevermind they are hiding behind tinted windows. The cyclists, on the other hand, are simply survivors, their lives and mating success at risk. Nevermind the fact that cyclists look sexier than fat SUV drivers.
"Survival of the fattest" was never on Darwin's book.
Even turkeys know better... ;)
Turkey mating games challenge theory of 'survival of the fittest'
The sex lives of wild turkeys in a remote Carmel Valley nature reserve offer striking evidence that animal altruism pays and that cooperation rather than combat can often be the best way to keep a species flourishing.
A graduate student at UC Berkeley, Alan H. Krakauer, has been carefully observing hundreds of the birds and their offspring for more than four years and has learned a lot about the turkey mating game.
While male birds and animals often engage in bitter battles to establish which of many rivals will dominate and mate with a favored female, the wild turkeys that Krakauer studied join together as a band of brothers to help their leading sibling succeed in his romantic quest.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/03/TURKEY.TMP&type=science
But we must learn from their game. If sex sells, we have to make cycling sexy. This lady writes a wonderful --and sexy-- article... :)
Sexy Cycling NYC?
On Saturday night I attended The New Yorker Festival: David Byrne Presents How New Yorkers Ride Bikes courtesy of Fuseproject who had invited me along. I love cycling and bicycles: I revel in the freedom of spinning around the city on my bike and I also feel very sexy doing so.
Yes, it’s true, I think cycling is sexy because there’s nothing better looking than a beautiful bike gliding along the road with a beautiful person on it*. And it could be more so. I think a city that puts people first, pedestrians and cyclists, is a healthy, cool, sexy place to live (how many times can I put sexy next to cycling!).
(see the experience of Denmark here)
http://www.treehugger.com/files/2007/10/sexy_cycling_ny.php
"Well... I remember working in a machine factory back in the day when almost any calendar from a maker of mechanical parts or tools always had photos of beautiful girls holding or standing next to the product. So, I don't think that beautiful models were included in the advertisements because the tools "lacked redeeming value". I just think that the models enhanced the interest in the product."
The question is not, "Has it been done?" but "Should it be done?" But in this example, it seems to have been assumed that ALL potential buyers or users were male. And it seems to have been a thing of the past as well, since you mention them having to take the posters down. (Realistically, the posters would have been popular without the tools- whether that would actually sell more tools now is the question.)
http://www.britishcycling.org.uk/images/news_lead/2002/international/08_trackwc_china_04.jpg
Hawt
"Well... I remember working in a machine factory back in the day when almost any calendar from a maker of mechanical parts or tools always had photos of beautiful girls holding or standing next to the product. So, I don't think that beautiful models were included in the advertisements because the tools "lacked redeeming value". I just think that the models enhanced the interest in the product."
The question is not, "Has it been done?" but "Should it be done?" But in this example, it seems to have been assumed that ALL potential buyers or users were male. And it seems to have been a thing of the past as well, since you mention them having to take the posters down. (Realistically, the posters would have been popular without the tools- whether that would actually sell more tools now is the question.)
But you remembered the calenders... so certainly something "stuck."
Rigid tools... Makita girls... ;)
We all know it: SEX SELLS. They buy SUVs they don't need because they have been told they are sexy...
"In the case of SUV consumers, the auto company marketers start by implanting the subliminal message you can be tough, independent and sexy..."
http://www.phaster.com/road_trips/suv_review_why_they_suck.html
And we go to those auto shows we are greeted by sexy ladies in scanty clothes.
So it is that we, the Banana Revolution, dare to put sex and biking together. Why not, they come together in Holland too...
"Sexual democracy becomes central even more than religious freedom when discussing the Dutch vision of democracy."
http://www.bidoun.com/issues/issue_10/05a_all.html
Actually, I propose a "Dutch Package," where issues normal to the Dutch --gay rights, bike facilities, prostitution and marihuana-- are discussed in less open societies. :eek:
Admin note: removed advertising as per forum guidelines.
I have always thought that "Bicycling" magazine should show bikes with some nice females...
heck "Runner's World" has some and "Triathlete" magazines have the best models showing wetsuits and the like...
3 issues ago "Bicycling" had a cover model (Jean Mathews, I think) that was gorgeous...
maybe they should try for a concept similar to "Iron Horse"?
Yes, it’s true, I think cycling is sexy because there’s nothing better looking than a beautiful bike gliding along the road with a beautiful person on it*. And it could be more so. I think a city that puts people first, pedestrians and cyclists, is a healthy, cool, sexy place to live (how many times can I put sexy next to cycling!).
What happens when those who do not fit in the general consensus of the "beautiful," master race ride by? What is thought of them? Is this to say that only "beautiful people" should be riding bicycles? Course not. These comments serve no purpose other then to shun those who do not fit the present societal idea of "beautiful."
It sounds to me to be nothing other then another example of the plastic 'trendy' individual that has to be surrounded with "sexy" people, "sexy" clothes and "sexy" thoughts? Life revolving around trying to be as outwardly "sexy" as one can be to others - now tell me, how utterly plastic and surface is that?
As for the "*Beauty is in the eye of the beholder" disclaimer, I question just how many aspects of "beauty" one can define from a simply watching a cyclist pass by. Quite simply, visual beauty, and nothing else.
Welcome to the land of eye candy...with no filling.
Take care,
-Kurt
P.S.: I also have issue with the fact that they refuse to publish any sort of criticism in their commentary below. Bull.
Anyone remember or see this ad for the beautiful Brooks B-18 from 2006?
http://www.wallbike.com/jpgs/nude.jpg
Yea, it's sexy, but like all ads it's polysemous. This one is a bit more intelligent and provocative than just putting a barbie doll in a skirt next to some tires. This has third-wave feminist critique, civil disobedience, plus anti-war, anti-patrimonial, anti-government sentiments...and more. A semiotic delight! Not to mention the obvious Benny Hill kind of play on "nice seat". It really is a nice seat, by the way. The saddle, I mean. If only there were a male version...saddle, I mean.
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