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05-21-08, 03:43 AM
I have started reading "The Life and Times of the Thunderbolt Kid" by Bill Bryson and found one section to be extremely "on point" with LCF. The book (which is extremely entertaining and I highly recommend), has a large section that talks about the rapid expansion of the car industry between 1950 and 1960.
An interesting note made in the book was that Chevy first starting pushing the idea of having a two car household in 1954 with the advertisement of "...why have one car when you can have two? Get chores done twice as fast and have more time for leisure!" I am assuming that the idea of having two cars before that point was simply unheard of or relegated to the rich?
How did America really get sold so completely on this idea?
An interesting note made in the book was that Chevy first starting pushing the idea of having a two car household in 1954 with the advertisement of "...why have one car when you can have two? Get chores done twice as fast and have more time for leisure!" I am assuming that the idea of having two cars before that point was simply unheard of or relegated to the rich?
How did America really get sold so completely on this idea?