paul's components e-lever

[dzinehaus]

I'm sure many have seen this:
http://paulcomp.com/elever.html

my question, why so expensive for the weight that these are? why not just stick with cane creeks, salsa's or tektros?

edit: on second look i think i noticed as to why... says 'FIXIE' on it

[onetrack]

That price is amazing. I would expect a brake lever the size of a horse to cost thousands.

[flargle]

People are willing to pay a bit of extra money for something that is beautiful and hand-made.